Beauty Crowd Unveils World’s First Totally Customisable Personalised Makeup Palettes via Kickstarter

Industry: Cosmetics

Crowd Colour will launch its first bespoke beauty product, Base Palette, to early bird pledgers with regular orders to follow

SWANSEA, UNITED KINGDOM (PRUnderground) January 22nd, 2016

Beauty Crowd have unveiled their latest brand, Crowd Colour, via a recently launched Kickstarter campaign. The campaign has been almost entirely backed with members of the beauty community.

With the fulfillment of the Kickstarter campaign, Crowd Colour will launch the world’s first totally customisable personalised makeup palettes. Using cutting-edge printing technology, Crowd Colour’s first product, Base Palette, will offer a blank canvas for customers’ creativity. Starting with the empty Base Palette, customers will be able to design the look of their unique product using their favourite photos, designs, logos or chosen text using Beauty Crowd’s easy-to-use online design tools. Customers can then fill their palettes with makeup pans of their choice to create a truly one of a kind item that is both beautiful and practical.

Beauty Crowd says that the idea behind Crowd Colour isn’t just to create a new and innovative beauty brand. Instead, Crowd Colour will become a community of people who navigate the direction of the brand’s products by offering ideas, suggestions, feedback, and support. Just as crowd funding has changed the way companies raise money and awareness for their new products and services, Beauty Crowd hopes that Crowd Colour can change the way cosmetics and other products are developed by including their communities in every facet of new product creation and design conceptualisation.

In the long-term, Crowd Colour envisions a full range of colour cosmetic products and accessories that can be customised to the unique styles and tastes of their customers. In addition to having the power to create their own designs, customers will also be able to shop the styles featured in the Crowd Colour community of artists.

Currently, Beauty Crowd’s printing technology can create Crowd Colour’s custom Base Palette in a range of sizes in both black and white from stock.

Early bird orders are on track to be fulfilled within two weeks of the Kickstarter campaign’s completion, and regular orders will be ready for fulfillment in four weeks.

Backers will receive exclusive perks with their custom palettes, including free personalised lipsticks, personalised nail files and more. Palettes feature a tough matte laminate finish, wipeable, splash proof surface, strong magnetic base and an interior mirror within the lid. Three palette sizes will be available.

According to Beauty Crowd, Crowd Colour’s palettes will feature high definition print quality, true colour representation, durable scratch resistant finish, and a waterproof and wipeable print. In the future, Crowd Colour will offer a range of eyeshadows in individual pans ready to use in any of their magnetic Base Palette’s.

More information can be found at https://www.kickstarter.com/projects/beautycrowd/crowd-colour-personalised-makeup-palettes.

About Beauty Crowd

Beauty Crowd is a forward-thinking online retailer specialising in lifestyle luxuries, such as makeup, nail and skincare, bath and body products and more. Beauty Crowd aims to launch the world’s first totally customisable beauty brand, Crowd Colour, in 2016.

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Neil Phillips
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Neil
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