Berkshire Natural Resources Council New Website Launch

To reverse its standing as the Berkshires’ “best kept secret,” Berkshire Natural Resources Council, the county’s leading charitable land conservation organization, will unveil a new website, logo and tagline on May 25 to help clarify its mission and public benefit in the Berkshires.

“We own and manage over 10,000 acres that are all open to the public, and yet they say we are the county’s ‘best kept secret,’” said Tad Ames, the organization’s president. “We want to change that.”

Along with features like “Top 10 Trail” recommendations, the website at www.bnrc.org will unveil a new tagline for the organization:  “The Landkeepers.”

“Our name is a mouthful,” Ames said. “We looked for a word or two that would sum up our work – keeping fantastic places open, healthy and welcoming – and when we didn’t find the right word, we made one up.”  The term “landkeepers” takes off from familiar words like “housekeeper” or “beekeeper,” names for people who care for something so that others – people and wildlife in this case – may enjoy the rewards.

The new website will be followed by redesigned road signs, kiosks and other improvements intended to make clear that Council lands are open to the public. “Birdwatchers, hikers, hunters – you are all invited. Come for a visit,“ added Ames.

Tim Lovett, a Council board member and the co-founder of Berkshire Property Agents, led a creative team that included Ames, brand consultant Karen Slade, web designer Brian Ellis Martin, graphic designer Jennifer Clark, and web developers Kit Latham and Jessica Thomson.

“We’re excited to clarify the Berkshire Natural Resources Council mission,” said Lovett.   “It’s incredibly important to all of us who love the Berkshires.  This amazing landscape is one of the things that makes this place so special.”

“So many people have had formative experiences outdoors,” said Tim Crane, board chairman. “Everything we do at BNRC aims at keeping land available and accessible so that those formative experiences have the chance to shape the lives of as many people as are willing to take the first step and get out there.“

About Berkshire Natural Resources Council

Berkshire Natural Resources Council: A not-for-profit membership supported environmental advocacy group and land trust working throughout the region.

Our mission is to preserve and protect land in the Berkshires for all to use and enjoy.

The Landkeepers.