Curve Helps Shopify eCommerce Merchants Maximize Sales, Now in Closed Beta

Constantly evolving technology, increased competition, and shifting purchase trends are just a few of the major challenges that today’s ecommerce retailers face on a daily basis.

For some retailers, assistance comes in the form of Business Intelligence (BI), allowing them to make smarter business decisions. In fact, according to a survey by Helical IT, decisions made using data, instead of intuition, increase the chances of success by 79%.

That being said, BI still only helps ecommerce retailers understand whether or not they’ve made the right business impact in hindsight. At the very best, the lessons learned through BI can be applied to future business decisions and lack a much-needed layer of clarification and flexibility.

Curve, which is now inviting Shopify ecommerce merchants to a closed beta release, is set on dissipating the retail data fog by introducing their Sales Optimization machine learning technology, enabling sellers to take action based on real-time machine learning insights and analysis.

The greatest value of machine learning is its predictive nature, allowing merchants to use past and present customer and operations data to predict future behavior and trends.

Curve optimizes sales practices, engagement and conversions by harnessing machine learning technology to predict future business’ sales, today. Unlike other solutions on the market, Curve’s technology is frictionless and designed with business retailers in mind.

From product correlation and upsell bundles to special event marketing and shopping cart value optimization, Curve’s upcoming launch will give Shopify merchants the upper hand.

For example, Curve provides accurate forecasts on the number of visitors expected to visit an ecommerce site tomorrow, what they’re expected to buy and how their future purchasing activities can be maximized. Curve also provides merchants with predictive insights on inventory management that will save them money, enable them to prepare for special events and much more.

“According our customers, Curve solves a real pain that other business intelligence technologies are not responding to – how to optimize sales and inventory based on existing patterns of customers,” shared Michal Minitzer-Cohen, chief marketing officer at Curve.

During initial testing Curve’s machine learning technology predicted 90% of what products will be sold over a given period of time, allowing to optimize revenue and profitability.  This helps merchants ensure that they will always have the right products at hand offer the right mix of products to each customer segment.

Curve is available for all Shopify merchants.

To learn more about Curve for Shopify, visit: www.curvebeta.com

About Curve

Curve uses machine-based prediction technology to allow companies to accurately predict usage, products and services to increase revenue and optimize profitability. The company\’s unique technology goes beyond business intelligence and learns how to tailor the right solutions to the right cases of use by segmenting customers.