Downtown Center BID Launches New Brand Identity & Website Reflective of the Vibrancy of the New DTLA

The Downtown Center Business Improvement District [DCBID] is marking Downtown LA’s emergence from a 17-year transformative renaissance with the introduction of a new brand for the organization and its website, DowntownLA.com – reflecting the vibrancy of the new DTLA, announced Carol Schatz, President & CEO of the DCBID. Having become the definitive resource and guide for downtown residents, workers, visitors, investors and property owners during the past 17 years, DowntownLA.com is re-launching today with the new brand that pays homage to Downtown’s new unofficial social media moniker, DTLA.

After more than a dozen years promoting Downtown LA as the place to live, work, and play, the DCBID is now focused on guiding the area’s growth toward its maturation into one of the world’s great urban centers. “Where we once had to convince residents, businesses, and investors to just consider Downtown, we are now part of an amazing 24/7 destination that looks forward to a fabulous future. And with this maturation comes the necessity for a more sophisticated brand that is not only reflective of today’s Downtown, but one that will stand strong in the years to come,” stated Schatz.

Designed by local Downtown LA branding and design firm, Ferroconcrete, the new brand represents the enthusiasm and vibrancy of the new Downtown LA, while giving the website a distinctive mark that raises awareness of and builds a connection to ‘DTLA’. Additionally the new brand is bold and flexible, allowing for the incorporation of imagery and bright colors to highlight the creativity of the area.

“With DowntownLA.com now established as the number one Downtown resource, and for some, the first impression of our city, it was imperative that the website be iconic, memorable and dynamic. With our new brand and website, the DCBID stands ready to welcome Downtown’s future,” said Schatz. To experience the new DCBID website, visit www.DowntownLA.com.

About Downtown Center Business Improvement District

ABOUT THE DOWNTOWN CENTER BUSINESS IMPROVEMENT DISTRICT (DCBID)
The Downtown Center Business Improvement District (DCBID) has been the catalyst in Downtown Los Angeles’ transformation into a vibrant 24/7 neighborhood. A coalition of nearly 1,700 property owners in the central business district, the DCBID members are united in their commitment to enhance the quality of life in Downtown Los Angeles. Bounded by the Harbor Freeway to the west, First Street to the north, Main and Hill streets to the east, and Olympic Boulevard to the south, the organization helps the 65-block central business district achieve its full potential as a great place to live, work, and play. For 20 years, the DCBID’s programs and initiatives have been the driving force behind the Downtown Los Angeles Renaissance.

Now universally recognized as one of the nation’s most dynamic urban centers, downtown Los Angeles has been heralded as ‘The Next Great American City’ by GQ Magazine; listed as number 5 in The New York Times’ ‘52 Places to Go in 2014’; and named ‘The Hottest Neighborhood to Know in LA Right Now’ by the New York Post. For more information, visit DowntownLA.com/about