How to Write a Press Release

The following is an example press release template. It will show you how to properly format a press release.

———————————————————————————————-

Your Headline Is Short, Sweet and to the Point

Your summary is a brief synopsis of the press release. It should be 1 to 4 sentences long and use a normal sentence structure.

City, State (PRunderground) Month Day, Year — Your first paragraph needs to tell people what the release is about. Answer the basic questions of who, what, when, where and why. Make sure you start the first paragraph off correctly, with the city/state/publisher/etc…

Now fill the body of the press release with about 300-600 words. Make sure it’s written in the third person. Any references to “you, I, we, us” need to be contained in someone’s quote.

The final sentence in the release should lead the reader to your site.

About your company:

Add a short paragraph about your company to the end of the release. Make sure you use “About [company name]: in the line above it.

Contact Information:

Contact Name
E-mail Address
Phone Number
URL to Web site

###

———————————————————————————————-