InGo Helps Classic Show Expand its Audience with Socially Smart Marketing

Anaheim 2015 West, a UBM Americas’ event encompassing co-located shows MD&M West, West Pack, ATX West, Design & Manufacturing Pacific, Electronics West, Plastec West, Quality Expo, and AeroCon, wrapped up at the Anaheim Convention Center on February 12, 2015 after a successful three day event.

The UBM team partnered with InGo to integrate the InGo Software Suite into their registration system. This integration allowed Anaheim 2015 attendees to advocate to their social networks for the shows. More than 1,000 attendees sent over 14,000 Personal Invites to their contacts and created 192,000 Trusted Impression on their social networks. This word-of-mouth marketing to intelligently targeted friends and colleagues resulted in growth into new audience segments.

Elizabeth Reynolds, Marketing Director of the Medical Portfolio at UBM Americas, the shows’ organizer, said, “InGo allowed us to identify new prospects and capture their attention through their social network. The result was a high level of attendee engagement — both before the event and during it as well. We are excited to build on this success by using InGo for next year’s event as well.”

“Liz, Justin, Helen and the team at UBM were wonderful to work with,” said Franco Madan, Vice President of Sales at InGo. “We are looking forward to a long and successful partnership.”

About InGo

InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Messe Frankfurt, Fiera Milano and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 200 events in the U.S., Europe, Canada, Mexico, Australia, Columbia, Nigeria, Turkey, Japan, China and Russia. Discover how InGo can grow your event at https://regdemo.ingo.me.