Mad Mind Studios Gives Melrose Driving School New Branding

Melrose Driving School is a drivers education, training, and traffic school that has been in business since 1987 and is located in Los Angeles on famous Melrose Blvd. They came to Mad Mind Studios in need of somebody to completely overhaul and update their online presence which was outdated and sluggish in responsiveness. To remain competitive in the ever-growing industry of driving schools, they needed a new logo, a brand new website layout, and a print ad campaign.

Mad Mind Studios began with updating their logo; originally, it was outdated and their target demographic, people between 16 and 30 years old, couldn’t relate to it. Another issue was the school did not have access to the original file for their logo, so it was pixelated and unclear. Now, it is something that catches potential customer’s eye, and it clearly conveys what the brand is. Having a well made and clear logo is an important factor in the creation of a recognizable brand that consumers can immediately identify, even in passing.

Melrose Driving School was also in need of updated print material for ad campaigns. Mad Mind Studios came in and completely redesigned their ads, focusing on things such as better photos, an updated logo, and a better flowing layout. By doing this, their ads were better able to target their ideal customer demographic and gave their ads better reach in general due to the simple to understand information. The newly updated and original design led to the school being more recognizable throughout the community and aided in gaining more inquiries from potential customers.  

Another area Melrose Driving School commissioned Mad Mind Studios for help in was redesigning and updating their website. Prior to working together, the school’s website often had slow response times and was outdated as a whole. Once it had been redesigned, the site was easy to navigate, user-friendly, responsive, and call to action buttons was also added. Online forms were another addition, meant to increase lead generation and allow potential customers to easily contact the school to get more information. The update gives individuals the opportunity to read about the reputable history of the school, different packages available for purchase, read reviews left by past customers, and log in to online profiles for drivers ed and traffic school. Overall, the new design gives a better user experience that is easier to navigate and encourages more engagement than ever before.

Mad Mind Studios is a marketing and website design agency with extensive experience in the industry located in Los Angeles. Check out their website at https://www.madmindstudios.com/

You can contact their office by phone at (424) 317-0028 or by email at info@madmindstudios.com  

About Mad Mind Studios

Mad Mind Studios is a Los Angeles digital marketing, branding and web design agency that helps small, medium and large businesses achieve higher growth.