A lot of us would like to put out regular press releases to show that our companies are active and to get our news out into Google News, social media and the web. But they do take time to write, so sometimes it can be a good thing to outsource to an expert.
If you can hire a PR firm or publicist, that is your best bet, as they should understand what is effective when it comes to getting attention with a press release. Monthly rates typically range from $2000-$15,000 for a publicist or PR firm.
If your budget is more limited, did you know that you can hire an experienced press release writer on Fiverr.com to write one for as little as $5? Be sure to pick a reputable writer with high ratings. Here are a couple that could likely get the job done:
- BGracious: https://www.fiverr.com/bgracious/write-your-company-press-release
- H Hawkins: https://www.fiverr.com/hhawkins/write-a-press-release
- Maya: https://www.fiverr.com/s2/01ba8f63a2
Have a bit more budget but not enough for a publicist? Try a site like Upwork, where lots of skilled professionals with PR experience can help you draft your press release for an hourly fee (typically $10-$100).
Whomever you choose, be sure to read the release thoroughly and make sure it reflects the message you are trying to convey and the requirements of PRUnderground.com.