New Book ‘Brand YOU!’ Offers Professionals Winning Strategies to Secure Success in Today’s Job Market

Seasoned professionals and career-seekers in the modern age are facing a number of common obstacles including growing competition and finding the right opportunities in an evolving market

Personal branding expert and Professor of Public Relations at Roger Williams University (Bristol, Rhode Island), Dr. Hume Johnson helps her clients increase their chances of reaching and exceeding their career goals with her personal branding consulting business, but now, she’s making it easier than ever for people to get some of her very best advice.

Brand You! Reinvent Yourself, Redefine Your Future: A 5-Step Guide to Building Your Personal Brand’ is Dr. Hume Johnson’s latest book. Within the covers of this new book, the former TV journalist and political consultant draws on her experience to create a simple and effective blueprint designed to help readers identify their own strengths, including the unique value they can offer to employers, clients and customers, and their weaknesses as well as how to make adjustments to better their chances of career success.

Career seekers today include seasoned professionals seeking to change gears with a new career direction and college graduates who are statistically having some of the biggest struggles finding desirable career options. Today’s evolving job market means that working professionals are already scrambling to stay at the top of their game while adapting to a variety of industry changes. Professionals and graduates are also finding that they are in the midst of one of the most competitive job markets to date, and those who want to advance recognize that changes must be made.

According to Dr. Hume Johnson, these changes should be focused in the area of personal branding. She says both entry-level and seasoned professionals as well as newly-minted graduates should aim to discover and define the unique variables that shape their image and leverage these assets to achieve career success.

“The days of working at the same job for 20 years, waiting for that long-service award or hoping the employer smiles on you and gives you that promotion you’ve been waiting for are long gone,” said Dr. Johnson. “Today, working professionals have to find new ways of demonstrating their value.”

Yet many professionals understand the need for personal branding but are unaware of the proper execution.

“Personal branding is suffering its own identity crisis with many professionals equating it with manipulating their social media in a relentless pursuit to be seen and popular,” said Dr. Johnson.

In ‘Brand YOU!’, Dr. Johnson puts forth a foundation for professional success by teaching readers how to build their personal brand; to identify their strengths and skills, harness their personal reputation, position themselves as an expert in their field and stand apart from the competition. Altogether, this blueprint is designed to help readers take their careers to the next level with powerful and effective strategies. Details on ‘Brand YOU!’ can be found at Amazon and https://humejohnson.com/.

About Dr. Hume Johnson

Dr. Hume Johnson is the founder and chief consultant at Hume Johnson Consulting and Professor of Public Relations at Roger Williams University, Rhode Island. A former TV and radio presenter and political speechwriter, she combines expertise in broadcasting, public relations, and political communication to help clients grow their personal brands.