Opt-Intelligence Launches the OI API and Announces Integration with MailChimp

Opt-Intelligence (OI), the leading email list growth provider, today announced the launch of the OI API, a new tool designed for email service providers (ESPs) to offer list growth and acquisition for email marketers. The company is also announcing integration with MailChimp, an email platform that supports more than 7 million users worldwide, sending 10 billion emails per month. Branded LeadServe for MailChimp, the platform displays opt-in invitations to targeted consumers on hundreds of participating websites and mobile apps.

“Email service providers are excellent at providing streamlined, user-friendly email delivery tools that keep consumers informed and help to drive purchase decision making,” said Craig Anderson, President and COO of Opt-Intelligence. “The OI API allows ESPs to easily integrate a valuable list growth feature into an already existing interface. The OI API has been designed to be easy to use for developers, and the list growth tools are easy to use for ESP customers.”

“LeadServe for MailChimp offers users the ability to add subscribers directly from their organization’s online advertisements.” said Tom Davis, Partnerships Coordinator at MailChimp. “Users can connect LeadServe with their MailChimp account, select their desired geographic or demographic targeting, and LeadServe displays a signup invitation to targeted visitors on websites within their network. It’s really that simple and we are excited to have this integration available to our users.”

Key features of the OI API give ESPs the power to offer the following resources for email marketers:

– Ad Creation and Offer Tools – The OI API makes it easy for email marketers to upload an image and create an interactive ad that will drive consumers to opt in to the marketer’s email list.
– Auto Responder and Welcome Email – The OI API offers email marketers the ability to automatically send a welcome email to new list subscribers with either template email copy or customized copy that can be created by the email marketer.
– Detailed Reporting – This feature gives developers the ability to integrate reporting so that clients can see how many emails they have acquired, their average daily budget and the total amount of money spent.
– Data Transfer – One of the key OI differentiators is the ability to automatically integrate new subscribers into an email service provider’s platform. The process is simple for both the developer and the email marketer and provides a level of service unmatched by other technologies.

LeadServe for MailChimp clients reach potential opt-in subscribers based on customized geographic and demographic targeting. There’s no set-up or monthly fee; customers only pay a small fee when a new user subscribes. For a limited time, LeadServe for MailChimp is offering MailChimp users their first $25 worth of subscribers for free. More details can be found at www.mailchimp.com.

About Opt-Intelligence

Opt-Intelligence® was established in 2003 to accelerate opt-in email subscriber acquisition for a growing wave of permission-based email marketers, while providing a website monetization solution for online publishers seeking an alternative to traditional banner ads. Today, we work with the world’s leading marketers and thousands of small businesses to ensure every customer journey begins with an introduction that adds value to their day. We work with the world’s leading website and mobile app publishers to drive new revenue using our unique opt-in ad units that provide value to users and never take users away from the publisher’s property. We support agencies by providing programmatic excellence for subscriber acquisition at scale – powered by world-class data. Our proprietary services and products set the standard for subscriber acquisition and opt-in ad serving.