Outdoor Cap Joins PBR and Walmart to Produce Retail-tainment Events
Industry: Fashion & Accessories
Outdoor Cap has partnered with PBR & Walmart to bring retail-tainment events to select stores. Branded hats & shirts will be on sale exclusively during these events.
Bentonville, AR (PRUnderground) September 18th, 2017
Outdoor Cap Company, Inc. has partnered with Professional Bull Riders (PBR) and Walmart to bring retail-tainment events to select stores across the nation.
Bull riders will visit select Walmart stores in cities hosting PBR events for meet-and-greets to sign autographs and take photos with customers. PBR will bring a bull trailer to the Walmart locations, allowing fans to get up close and personal with all the stars of PBR.
PBR branded hats and shirts provided by Outdoor Cap will be on sale exclusively during these events.
These retail-tainment events began on August 12th and will continue to run through the PBR World Finals held November 1st – 5th in Las Vegas at T-Mobile Arena.
Outdoor Cap acquired the rights to use the Professional Bull Riders license earlier this year.
“Outdoor Cap is excited to partner with PBR, a fierce, tough, and growing sport with roots deeply embedded in American Culture,” said Jarrod Reeves, VP – Brand Development. “We have already developed a very strong working relationship with PBR with this partnership, and we look forward to serving PBR and outfitting its fans for many years to come.”
PBR continues to grow in the US and abroad. On Sunday, September 10th, in Springfield, Missouri, PBR on CBS drew more viewers than the US Open on ESPN and MLB on TBS.
The world’s original extreme sport is now available in more than 400 million homes worldwide. Started in 1992 by 20 cowboys breaking away from the rodeo, the sport has grown to over 1,200 bull riders competing in five countries. The inaugural PBR Global Cup will debut in Edmonton, Alberta in November.
About Outdoor Cap Company, Inc.
Outdoor Cap Company, Inc. has serviced the needs of the headwear industry for over 45 years in Team, Promotional Products, and Retail markets. We strive to offer exceptional customer service through every step of the buying process and innovation in our quality headwear offerings. Our corporate campus is based in Bentonville, Ark., with a factory and distribution centers in Arkansas, California, and Texas.
