The Explosion of Automotive E-Commerce and Digital Marketing Certification (Rico Glover)
Industry: Advertising & Marketing
The rapidly evolving automotive industry is heralding in a brand new generation of marketing needs and demands
FAYETTEVILLE, NC (PRUnderground) August 17th, 2017
Automotive marketing expert and Certified Digital Marketer Rico Glover recently discussed the rapid changes being seen in the automotive marketing environment.
“The old internet techniques and tools for car dealerships have changed. Digital dealers are focused on delivering proven, trackable, and repeatable plans and not theories with outdated information. Certified Automotive Digital Marketers are needed,” said Glover.
Glover, who is regarded as the “Social Media Superman” by many of his peers and clients, has worked with Bryan Honda in Fayetteville, North Carolina, to shatter sales records via leading-edge digital marketing strategies.
Glover notes that digital marketing strategies and e-commerce is on the rise in the automotive world. For instance, General Motors has unrolled the Shop-Click-Drive program. The platform offers convenient online shopping, all-inclusive pricing, and trade-in value estimates. Ford is now making it possible for some customers to purchase and even finance their vehicles online. Once the customer has completed the online portion, they simply visit the dealership to sign paperwork and pick up their new car.
DigitalMarketer is helping to guide marketers in the digital dealer revolution. The company has been featured in a Forbes article, “Why Digital Marketing Certifications Are Key to Marketing Professionals”. The company has just released a 12-week instructor led course that offers digital marketing certification specifically for automotive industry professionals.
ContentAndCommerceSummit2017 will be offering insight for digital dealers, as well.
Glover is the president of the Automotive Digital Marketing Association, in addition to being a DigitalMarketer Certified Trainer. He will be at ContentAndCommerceSummit2017, where guests can expect premier training which will feature one of the fastest growing e-commerce companies in the U.S., Jet.com. The company was recently acquired by WalMart, a move that has shaken the foundation of the brick-and-mortar platform that was long-favored by retailers. Now, more and more retailers – and digital dealers – are recognizing the true potential and consumer favorability of e-commerce.
“ContentAndCommerceSummit2017.com and CertifiedAutomotiveDigitalMarketer.com are game changers for car dealers looking to maintain and grow their customer base during the automotive e-commerce explosion,” said Glover.
About Rico Glover
Rico Glover is the co-founder of Automotive Digital Marketing Association and is a Google Certified Professional, Bing Certified, HubSpot trained partner, DigitalMarketer.com partner and trainer, and car sales dog.
