Wiloh Fashion Tees Debut With Initiative to Help K.I.D.S. June 3rd; Tee For Tee to Provide Shirts for Haiti Children First

Wiloh, a new fashion tee shirt line, has teamed up with Kids in Distressed Situations, Inc. (K.I.D.S.) with a corporate social responsibility program to help children through its ‘Tee For Tee’ initiative. For every tee bought from Wiloh’s online store, a child in need will receive a brand new tee through K.I.D.S., designed by one of Wiloh’s very own guest designers. Wiloh will be making its first big splash at K.I.D.S.’ Women in Industry Luncheon on June 3rd, where each attendee will receive a gift fashion tee. The Tee For Tee initiative will also take off then, with Wiloh donating 250 specially designed tees for children in need in Haiti.

“In addition to helping children in need, the Tee For Tee initiative also helps educate children about eco-awareness and sustainability,” said Wiloh Creative Director Angela Wozniak. “Each tee going out to the children is printed using water based inks on eco-friendly organic cotton and easy to understand information about its manufacture. By educating children at an early age, they can grow into adults that are environmentally informed and will hopefully make sustainable choices for the future.”

Everyone at the K.I.D.S.’ Women in Industry Luncheon will receive the Wiloh “Bamboo Panda” tee, by guest designer Tokyo Candies’ Rubens Cantuni, of Genoa, Italy. His artwork and designs have been featured on limited editions of Pro-Keds® footwear, skateboards, hoodies and other products. Cantuni with his unique style and influence from Japanese pop art, is also the designer behind the ‘Love Balloon Bear’ tee (right) that will be donated to Haitian children.

“On so many levels, this program is a great marriage of fashion and social responsibility,” said K.I.D.S. President Janice Weinman. “Launching it at our Women in Industry Luncheon is especially fitting, since our honorees have mixed business and fashion to help children.” Being recognized at this year’s luncheon are Elyse Kroll, Chairman & CEO of the fashion trade show company ENK International; Liz Lange, Founder of Liz Lange Maternity, Completely Me by Liz Lange and Shopafrolic.com; and Christina Miller, Senior Vice President of Turner Sports & Cartoon Network Enterprises.

Wiloh is all about eco-street wear and promoting professional artists, illustrators and designers. The company’s private fashion label delivers the designs far and wide through an online platform. The intial unisex tee collection of 12 designs by five individual global designers is due to launch July 1st, 2010 at https://www.wiloh.com. Each Wiloh tee comes tagged with information about the artist, and the company only prints limited edition designs on eco-friendly bamboo tees using water based inks. “Ecosocial” is the term for Wiloh`s online network developed to promote eco-awareness in fashion and all issues concerning environmental impact. Wiloh will leverage Facebook, Twitter, Myspace, Youtube and the Wiloh Blog to send this message around the world.

Kids In Distressed Situations (K.I.D.S.) kicks off its 25th Anniversary year with the 4th Annual Women In Industry Luncheon honoring three women of achievement for their support of children in need. Acclaimed broadcast journalist Roz Abrams will emcee the event and Silda Wall Spitzer, Founding Chair of Children for Children, will provide a keynote speech on the important values that volunteerism can instill in children. The luncheon will be Thursday, June 3, 2010 from 11:30 a.m. to 2:00 p.m. at the Pierre Hotel, East 61st Street at 5th Avenue in New York City.

Honorees:

Elyse Kroll, Chairman & CEO of the fashion trade show company ENK International. A dynamic leader in the apparel and trade show industry, Kroll has been a long-time supporter of K.I.D.S., providing the organization with access to product donations and building relationships with companies through many of her trade shows.

Liz Lange, Founder of Liz Lange Maternity, Completely Me by Liz Lange and Shopafrolic.com. Lange has provided women everywhere with a fashionable role model for motherhood through her fashion businesses and she also supports a variety of causes on issues pertaining to fertility and families. Her award will be presented by Mindy Grossman, CEO of retailer HSN Inc.

Christina Miller, Senior Vice President of Turner Sports & Cartoon Network Enterprises. An accomplished executive in the entertainment and news organization of Turner Sports and Cartoon Network Enterprises, Miller is a member of the K.I.D.S board of directors and has provided tremendous help in donations of new toys, clothes and other licensed product donations to K.I.D.S

About K.I.D.S:

For 25 years, K.I.D.S. has provided over 65 million underprivileged and disaster-struck children with close to one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community and social service agencies in the U.S. and abroad. Our efforts reach children who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. More information about donation new products and supporting our work is available online at https://www.KIDSdonations.org.

High resolution photos of the special shirt design for Haiti and the luncheon honorees are available upon request.