2820 Press Launches Four-Week Course for Entrepreneurs to Discover Stories to Share Online

Industry: Business

“Content Discovery Academy” Blends Videos, Worksheets, and Live Coaching for Creative Professionals, Startups, and Small Businesses

Philadelphia, PA (PRUnderground) August 18th, 2016

2820 Press, the Philadelphia-based content strategy and communications consulting agency, launched an interactive course today to help entrepreneurs plan effective online content campaigns.

Content Discovery Academy helps participants uncover the best stories to share on their professional websites, in email campaigns, and on social media. Participants will gain access to exercises and techniques that the company’s team uses when working with Fortune 500 clients in the media, technology, and professional services sectors.

“Not every entrepreneur starts out with the resources to hire a content strategy agency to work on their communications,” said 2820 Press Co-Founder and Lead Strategist Joe Taylor Jr. in a blog post announcing the new offering. “That’s why we’ve distilled our best practices from the last five years of client work into four intensive sessions of self-discovery.”

The course challenges clients to clarify their goals, their ideal audiences, and their strengths before mapping a communications strategy. Participants navigate through the course’s four modules, each delivered one week apart:

  • Perfect Audience: Developing a sharp focus for the ideal customer.

  • Strongest Team: Leveraging a team’s skills and motivations for authentic storytelling.

  • Content Goldmine: Uncovering stories and experiences from within an organization.

  • Content Design: Pulling ideas together into a manageable cadence of new stories.

The course includes 24 video lessons, a private discussion group, and interactive worksheets in a secure online classroom. Participants can opt in to receive live training during “office hours” video chats and access to additional training on copywriting and story development.

“When you’re telling the right stories to the right people, you can build the real relationships you need to sustain your business,” said Taylor. “This project puts the power of content discovery into the hands of even more entrepreneurs and creative business professionals.”

Participants can register online at ContentDiscovery.Academy for a one-time introductory fee of $39, with the Deluxe package available for $79 and the Ultimate package for $119. Prices are expected to rise as more modules are added to the course this November, Taylor said, although participants will automatically gain access to new material with no extra charge once registered.

About 2820 Press

2820 Press provides content strategy, business consulting, and media production services to clients in the technology, communications, and professional services fields. Based in Philadelphia, the company’s client roster includes companies throughout the United States.

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Name
Joe Taylor Jr.
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215-395-9595
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