Baldor Foods To Distribute Its Urban Roots Veggie Side Kits To All Northeast Whole Food Markets

Industry: Food and Drink

Home-Cook Friendly, Ready-to-use Veggie Side Kits Will Be Available At All Northeast Whole Food Markets Beginning September 20th

Bronx, NY (PRUnderground) September 20th, 2018

Baldor Specialty Foods, one of the Northeast and Mid-Atlantic states’ largest produce distributors and the premier ingredient source for NYC’s top chefs, announced it will be making its retail line of Urban Roots Veggie Side Kits available at all northeast Whole Food Markets starting September 20th, 2018.  The time-saving, fresh and easy-to-prepare vegetable side dishes, which are available on produce shelves and don’t require mailed ingredients or a subscription plan, have already proven popular with shoppers during the line’s initial rollout.

“We’re excited Whole Foods Markets has decided to expand our Urban Roots line into all its northeast locations,” said Bryan Patmore, Baldor’s Director of Retail Sales. “Whole Food’s shoppers appreciate the fresh and unique produce, and Baldor combines both qualities in these easy-to-prepare side dish kits.”

Currently, the Urban Roots come in 10 different variations.  Each has been kitchen-tested by the produce professionals at Baldor and are top-chef approved for quality and taste. Here is a list of available kits:

Roasting Side Kits

  • Spanish Style Potatoes

  • Caramelized Cauliflower

  • Broccoli Cheddar Bites

  • Sugar & Spice Butternut

  • Spiced Sweet Potatoes

  • Hot Honey Carrot Fries

Cauliflower Rice Kits

  • Broccoli Fried Cauliflower Rice

  • Moroccan Spiced Cauliflower Rice

  • Chili Cilantro Cauliflower Rice

  • Tabouli Style Cauliflower

“Our Urban Roots kits are great a solution for dinnertime- easy to prepare and flexible as a side dish or center of plate option. The ingredients and pairings are delicious- busy home cooks can feel confident about this choice.” said Baldor’s Marketing Director, Leigh Denardo. “These great-tasting kits require little to no chopping and unlike traditional meal prep kits, there’s no subscription or commitment necessary.”

The Urban Roots kits are made from scratch daily using the same premium produce and specialty ingredients that Baldor delivers to restaurants across the country.  Baldor’s logistical expertise allows for quick turnaround from knife to shelf, in less than 24-hours, so home cooks know they are getting seasonal ingredients at the peak of freshness.

Baldor’s Urban Roots line of Veggie Side Kits will be available at all northeast Whole Food Markets beginning September 20th, 2018.

Be sure to follow Baldor Urban Roots on Instagram @meeturbanroots and check out the Urban Roots website for a complete line-up of available selections:

About Baldor Specialty Foods

Baldor Specialty Foods is one of the largest importers and distributors of fresh produce and specialty foods in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original promise – curate and deliver the best and freshest foods in the world. Baldor seeks to provide great specialty foods and logistics that give their customers an edge.

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