Baldor Specialty Foods Grows Its Urban Roots Retail Line With the Addition of Three Plant-Based Healthy Snacks

Baldor Specialty Foods, one of the largest importers and distributors of fresh produce and specialty foods in the Northeast and Mid-Atlantic regions, announced today the expansion of its Urban Roots retail line with a trio of new, ready-to-eat, plant-based, healthy snacks.  The new additions to the popular retail line pair fresh, cold, crisp, vegetables with plant-based smooth dips and dressings, conveniently packaged, and perfect for guilt-free snacking while on-the-go.

The Urban Roots healthy snacking line includes:

• Sugar Snap Peas with Ginger Miso Dip
• Crudité with Gotham Greens Vegan Goddess
• Carrot & Celery Sticks with Vegan Buffalo Dip

Grocery store shoppers will be happy to know the new snack line remains true to Urban Roots’ promise of providing its customers with delicious, fresh, ready to eat, veggie-forward culinary creations. Since they’re ready-to-enjoy right out of the package, these Urban Roots snack pairings eliminate the usual prep-time and mess associated with making snacking, healthy.

Each Urban Roots healthy snack is made fresh daily – from the same premium produce and specialty ingredients that Baldor is known for. The state-of-the-art, Bronx-based facility allows for quick production turnaround – going from knife-to- -shelf in less than 24 hours.

“Urban Roots pairs Baldor’s obsession with quality and logistics which delivers innovation, convenience, and deliciousness to the produce aisle,” says Baldor’s VP of Sales & Marketing, Benjamin Walker. “As we make our ways back to work and resume our busy schedules, Urban Roots is making healthy snacking easier than ever.

Now available through Baldor Home Delivery and at all Whole Food Markets in the Northeast (except Buffalo, NY) and the North Atlantic, and other metro-grocery markets. Urban Roots snacks are standing by to help you responsibly satisfy your whole family’s cravings for snacks.

Be sure to follow Urban Roots on Instagram @meeturbanroots and check out the Urban Roots website for a complete line-up of available selections: https://www.eaturbanroots.com

About Baldor Specialty Foods

Baldor Specialty Foods is one of the largest distributors of premium fresh produce, specialty foods, dairy, meat and fish in Northeast and Mid-Atlantic regions. Beginning as Balducci’s fruit stand in Greenwich Village in 1946, Baldor maintains its original commitment to freshness, flavor, quality and service. Baldor Specialty Foods now services more than 13,000 food service, retail and corporate accounts from Portland, ME to Richmond, VA, and offers over 6,000 food items. The company’s mission is to deliver quality ingredients, innovative solutions and seamless experiences that ensure the success of its partners.

To learn more, go to www.baldorfood.com.