Burt Brothers Tire Stores Ramp up Customer Service with Intensive Semi-annual Training

Industry: Automotive

Utah’s largest independently owned tire dealer continues its semi-annual tradition of bringing in Pinnacle Performance for intensive three-day sales and customer service training.

North Salt Lake, UT (PRUnderground) February 21st, 2021

Burt Brothers Tire and Service is committed to providing unparalleled service by treating every customer as if they were family. In keeping with this goal, they have brought in Steve Ferrante from Pinnacle Performance to provide extensive customer service and sales training for their employees across the Wasatch Front.

Brothers Ron and Wendel Burt opened their first tire shop in Bountiful in 1991 with a commitment to “do it better” by providing a huge selection of top-name tires and a broad range of services while preserving the small-town feel of a local shop where customers are known by name. From these humble beginnings, their service area has expanded to cover much of northern Utah. Burt Brothers has grown large enough to compete with the big chains while staying grounded and aware of customer needs locally.

The company’s recent training was its fourth with Steve Ferrante over the past two years. Ferrante’s Pinnacle Training is the training choice of top shops across North America designed specifically for progressive, independent tire and auto service businesses.

A nationally recognized expert in sales and customer service techniques, Ferrante developed his Pinnacle Performance Training program to help auto shops build team dynamics and teach them the necessary tools to improve customer relationships and ultimately increase sales. His engaging programs have been featured at auto industry events and conferences, including the SEMA show and Goodyear Dealer Conference.

The value that Ferrante’s training workshops provides to the company is clear to Burt Brothers co-owner, Jake Burt. “Steve preaches that 80% of businesses and the employees in them are not in the top 20%,” said Burt. “Pinnacle Performance Training is about how we can get our employees and shops into that top 20% and achieve world-class sales and customer service. It’s about raising the bar in everything that we do.”

As more competitors have moved into town, Burt Brothers has maintained its competitive edge by setting a higher standard for customer service and supporting that standard with regular employee training. This training helps the company provide the kind of customer service that customers don’t get from big national chains — from the way the phones are answered to the way sales attendants meet customers’ needs for snow tires during the Utah winters.

Burt Brothers has 12 shops along Utah’s Wasatch Front, with a 13th one opening in Layton in the spring. Each shop offers bumper-to-bumper car service and a low-price guarantee. To make an appointment or shop their wide selection of tires online, visit www.BurtBrothers.com.

About Burt Brothers Tire & Service

Burt Brothers Tire and Service meets customer needs at several convenient locations for auto repair in Utah. For more than two decades, they have offered Utah drivers outstanding customer service at unbeatable prices. They specialize in complete bumper-to-bumper service, including free flat tire repairs, tire rotation and balancing, wheel alignments, and oil change services.

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