Buy Box Experts Urges Merchants to Submit Deals Now for Delayed Amazon Prime Day

Industry: Ecommerce

As COVID pushes Prime Day to September, Amazon account management firm reminds sellers to submit deals by July 10 and have a plan B for canceled promotions.

Salt Lake City, UT (PRUnderground) July 3rd, 2020

With markets and manufacturing interrupted by COVID-19, Amazon is pushing its annual day of deep discounts known as Prime Day to September. However, Buy Box Experts urges merchants to act now to beat the July 10 promotion submission deadline and prepare their advertising strategies.

Buy Box Experts is a premier Amazon marketing agency that helps first and third-party merchants build their brands on the Amazon channel. Their team of Amazon experts (many of whom are former Amazon employees) provide customized consulting paired with proprietary software. They have helped 10,000 Amazon sellers optimize their listings, reduce counterfeit listings, create more profitable ad campaigns, improve customer service and inventory management, and digitize time-consuming processes.

Joseph Hansen, Buy Box Experts CEO, is reminding merchants that even though the rescheduled Prime Day (exact September date to be announced) may seem distant, they must act fast to make the July 10 deadline for submissions of Lightning Deals. These deals allow sellers to offer promotional pricing on key products and get in on the crush of traffic for one of Amazon’s biggest shopping days.

Hansen is also urging merchants to start crafting their advertising strategies now for best results. “Advertising costs skyrocket on the days around Prime Day,” said Hansen. “Smart merchants will think of creative ways to start early and avoid some of those inflated advertising costs.”

Hansen also warned third-party sellers to develop alternate plans in the event that Amazon cancels their promotions at the last minute.

“Amazon uses this day primarily to sell their own equipment, and it can really backfire for third-party sellers,” said Hansen. “Last year, our Amazon advertising agency saw a lot of these sellers get Amazon approval for their Prime Day Lightning Deals, only to have Amazon cancel their promotions at the last minute.”

Hansen said that sellers can explore possibilities for taking advantage of other promotional opportunities that are available year-round in Seller Central should their deals get shut down.

“We hope this doesn’t happen again, but it’s helpful for sellers to know that this could be a reality and adjust their expectations and strategies accordingly,” said Hansen.

Hansen and Buy Box Experts partner James Thomson have over 30 years of experience in e-commerce. Hansen has started and successfully sold five businesses, including Prosper Show, the largest educational conference for Amazon sellers in the U.S. Thomson, who co-founded Prosper with Hansen, is a former Amazon leader who directed Amazon Services—the division responsible for recruiting new sellers—and served as the first Fulfillment by Amazon (FBA) account manager.

To learn more about Buy Box Experts’ brand management consulting or get help for preparing for Prime Day, visit

About Buy Box Experts

Buy Box Experts specializes in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.

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