Canadian Fintech Hardbacon Secures Over $800,000 in Funding

Hardbacon, a personal finance application used by more than 40,000 Canadians, announced today that it has secured $819,000 in funding through the FrontFundr equity crowdfunding portal.

The latest equity crowdfunding round brings Hardbacon’s total financing to more than $3.3 million since its founding.

“I’m really happy to close this round with this level of success, especially considering the economic uncertainty right now,” says Julien Brault, CEO of Hardbacon. “We are reaching 250,000 unique visitors on our website and it’s just the beginning. We have never been more ready to reach our next stage of growth.”

The funding is expected to fuel company growth, as well as Hardbacon’s mission to be the go-to tool for personal finances, whether it’s for budgeting, planning, investment tracking or comparing financial products. Hardbacon also allows Canadians to make everyday savings by helping them shop for the financial products that best fit their needs.

The company is a major player in lead generation with agreements with over 50 active clients. It has also acquired websites such as simplerate.ca, grattecenne.com, and FindmyTotal.com. Looking ahead, it aims to double its reach by the end of 2023.

Most recently, the Montreal-based fintech start-up appointed Aasha Jawaharlal as Chief Financial Officer, spearheading its intention to go public in 2023. Aasha will oversee long-term financial strategy to help drive the next stage of growth for Hardbacon, particularly its intent to go public.

About Hardbacon

Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.