Canadians are invited to invest in Hardbacon, a start-up featured on Dragons’ Den

Viewers to CBC’s Dragons’ Den have watched entrepreneurs walk into the Den since 2006, wondering where they might invest if given the chance. Until today, it was not possible for them to invest in these companies. Hardbacon, a financial technology company based in Montreal, decided to remedy the situation.

In fact, viewers to the show, which airs on CBC on November 12th, will be able to invest in one of the companies featured that evening. Hardbacon, which is known for its mobile personal finance app, is launching a crowdfunding campaign on the FrontFundr platform, which will allow anyone to invest as little as $ 500 in the business.

“Today, anyone can invest in a start-up with high potential thanks to crowdfunding”, explains Julien Brault, CEO of Hardbacon. This is an interesting development, especially as companies are waiting longer and longer to go public, putting small investors at a disadvantage”.

This revolution in business financing is putting power back in the hands of entrepreneurs and the dragons are taking notice. Even former Dragon of Dragons’ Den, Kevin O’Leary has invested in StartEngine, one of the largest crowdfunding platforms in the United States.

In Canada, investment in private companies has until recently been restricted to accredited investors, they usually are high net-worth individuals, venture capital funds, or other institutional investors. Hardbacon, which made a round of $ 780,000 on FrontFundr in 2019, is among the first Canadian companies to prove that equity crowdfunding is a viable funding method.

Hardbacon will launch its new round of funding on December 1st, but interested investors can  register now on this site to be on the waiting list: https://frontfundr.hardbacon.com/

About Hardbacon

Bacon Financial Technologies, better known by its brand name Hardbacon, is dedicated to helping Canadians make better financial decisions, get wealthier and achieve their financial goals. The company, which has secured $1.1 million in funding, markets a mobile app that links to its users’ accounts and helps them plan, budget and invest. Hardbacon also enables its users to compare different financial services such as credit cards, bank accounts, online brokers and robo-advisers. The company also markets its technology to financial institutions to help them accelerate their digital transformation.

Disclaimer: The news site hosting this press release is not associated with HardBacon,  FrontFundr, or  Dragons’ Den”. It is merely publishing a paid press release announcement submitted by a company, without any stated or implied endorsement of the person, product, service or information above. Please consult a registered investment advisor or CFP before making any investment.  This is not a solicitation.

About Hardbacon

Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.