Since its founding in 2004, Cardiff has quickly become a leader in fast, flexible financing solutions for small and mid-sized businesses. Its commitment to supporting small businesses goes beyond providing funding. Cardiff is dedicated to helping business owners thrive in uncertain times by providing insights into the economy, politics, and industry conditions that may affect them. As part of this initiative, the company has released its latest State of the Industry report, titled “The Private Recession,” analyzing the current economic landscape and its impact on small businesses.
Cardiff operates as a fast online small business lender focused on revenue-based business loans, equipment financing, and long-term working capital solutions. The company funds primarily small and mid-sized businesses seeking alternatives to traditional bank loans, particularly when speed, flexibility, or credit constraints make conventional financing out of reach. Through its work across a range of industries, Cardiff has observed firsthand how access to capital has shifted in recent years, especially as lending standards have tightened and borrowing costs have increased. Those observations form the backdrop of its latest State of the Industry report.
“We are seeing the effects of a ‘private recession’ that is impacting businesses across various industries,” said William Stern, Founder & CEO of Cardiff. “Many small business owners are struggling with slower growth, disrupted supply chains, and reduced consumer demand, all while navigating a landscape where it is harder than ever to secure the financing they need to keep moving forward. Our report highlights the critical need for owners to have access to attainable funding to maintain operations and weather these economic challenges.”
Key findings from the State of the Industry report include:
- The Shift in Funding Preferences: As traditional bank loans become harder to secure, more businesses are turning to alternative financing options such as working capital loans, merchant cash advances, and business lines of credit.
- Increase in Short-Term Financing: With cash flow challenges exacerbated by market uncertainty, short-term lending products are seeing significant growth as businesses seek immediate access to funds.
- Industry-Specific Trends: The report breaks down the unique challenges of different sectors, such as retail, hospitality, and healthcare, and how businesses within these industries can leverage tailored financing options.
As traditional bank financing becomes more difficult to secure, Cardiff has expanded its focus on flexible working capital financing that provides faster access to cash. These products are structured to address the immediate liquidity pressures highlighted in the report, particularly for businesses managing fluctuating revenue, rising costs, or seasonal slowdowns. By aligning its financing options with the shifting needs and constraints of small businesses, the company is responding directly to the trends identified in its State of the Industry findings.
To learn more about Cardiff’s financing products or to read the full State of the Industry report, visit Cardiff.co.
About Cardiff
Cardiff is an alternative lender that provides fast and easy financing to businesses nationwide. Through same-day funding, personalized service, and a commitment to business growth, Cardiff is redefining how entrepreneurs scale on their terms.
