#DMWF on The Rising Importance of Customer Experience in Marketing Strategy

Industry: 3D TV

Customer experience (CX) is rising in importance within companies marketing strategy. Organisations that drive attention to customer experience enjoy increased revenue and repeatedly out perform their competitors. This all leads to optimizing customer experience to be one of the most exciting opportunities for marketeers this year.

UK, USA, Europe (PRUnderground) April 15th, 2019

Customer experience (CX) is rising in importance within companies marketing strategy. Organisations that drive attention to customer experience enjoy increased revenue and repeatedly out perform their competitors. This all leads to optimizing customer experience to be one of the most exciting opportunities for marketeers this year.

The Digital Marketing World Forum (DMWF) Global Expo 2019 running on the 23rd-24th May at Business Design Centre London, has Simon Miles, Coca-Cola’s Global Customer Director of Walmart International doing a keynote speech on how to put your customers first and how to define your CX strategy. This is all in the new track focusing on e-commerce, UX and CX disruptions and strategy.

In the current, ever expanding and saturated business landscape, customer loyalty is becoming a increasing important tactic to cut through the noise. Loyal customers aren’t just great in the obvious way, they make their family and friends buy from you. The London #DMWF show also has a not to be missed, panel discussion on ‘customers Loyalty: How to Improve Retention in eCommerce with Personalisation & CX’.

Brand consistency is companies’ biggest feet when it comes to customer experience and one which is rarely achieved with 94% of consumers claiming to be frustrated by disjointed experiences in their journey. Although this issue is perfectly understandable considering brands are made up of several, quite differing, silos – sales, marketing, digital, mobile and ecommerce management, as well as “behind the scenes” departments including inventory and supply chain management.

Companies need to really utilise well-known resources such as mobile and customer feedback forms. An outstanding 70% of companies delivering exceptional customer experience use customer feedback (ThinkJar) – which you’d think every company around the world would be taking advantage of this – seemingly not. And when it comes to interacting with a business for customer service and support, 78% of consumers use mobile devices, which increases to 90% when working with millennials (Genysys), whom are the future, so we marketers need to take note.

#DMWF Conference has been embraced by the UX, CX and Ecommerce community with notable experts and leading organisations joining the conference agenda, with sessions dedicated to CX, UX and Ecommerce strategies. Event attendees can expect to meet with over 1,200 like-minded individuals, 60+ exhibitors such as Linkfluence, Brandwatch & Crimson Hexagon, Social Seeder, Content Square, Sprinklr, Vertical Leap and Nucco Brain in a series of networking opportunities. The #DMWF Conference will also allow you to ask questions to the event’s 60+ thought leading speakers in Q&A sessions. Speakers within the CX, UX and Ecommerce network, include:

  • Simon Miles, Global Customer Director at Coca-Cola
  • Frederick Hickman, eCommerce & CX Manager at Expedia Group
  • Eoin Kenneally, Head of CX – Digital and Insight at Hermes
  • Kelley Brogan, Head of Customer Experience for Store of the Future at Farfetch
  • Sunil Pithwa, Senior UX Designer at Aviva
  • Alessandra Alari, Head of Search and Mobile UX, UK and Ireland at Google
  • Anna Potanina, UX consultant at Google
  • Oisin Lunny, Professor for UX Driven Business at Barcelona Technology School
  • Steve Millard, Head of Ecommerce & Digital at Arla Foods
  • Frederick Hickman, eCommerce & CX Manager at Expedia Group

The 2019 World Series announced they will be in London, Amsterdam and New York for another year, making 2019 the best event yet. The #DMWF Expo North America will be hosted in Brooklyn Expo Centre 11th-12th September and #DMWF Expo Europe will take place in RAI, Amsterdam on 25th-26th November 2019.

About Six Degrees

#DMWF provides top-level strategic content and digital marketing insight around how to engage customers, manage brand perceptions, open untapped audiences through diverse media channels and the increasingly important role data plays within digital marketing.

The event will showcase the latest within Marketing Technologies, Content Marketing , Social Media, Influencer Marketing, eCommerce, Transformation, Analytics, Data, SEO, UX, CX, Personalisation and AI across four conference tracks:

• Content, Influencer & Social Media Marketing
• Data & Disruptive Tech
• eCommerce, UX & CX
• Digital Transformation & Strategy

Bringing together 1200+ worldwide senior digital marketers for two days of thought leadership, insights and practical sessions overlooking the challenges the digital market presents – alongside a whole host of networking opportunities.

The agenda is filled with world-class case study led content, interactive debates, and Q&A sessions.

Sponsorship & Exhibition Opportunities

#DMWF Expo offers a unique opportunity to be part of the industry-leading digital marketing technology event. Gain significant brand exposure and promote your company as a thought-leader alongside top-level speakers to an audience of worldwide marketing professionals.

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Press Contact

Name
Chloe Spring
Phone
+44 (0)117 973 2353
Email
chloe
2c07682b7e76bbf788c5d51dc2c36ffe
@dmwf.co
Website
www.digitalmarketing-conference.com

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