Filanthropists.com Announces Grand Opening of Online Shopping Mall That Only Sells Products Benefiting Charities.

Industry: Non Profit & Charity

Filanthropists.com, an online shopping mall offering only cause products, announced today its grand opening. Filanthropists.com was founded to be the online network through which charities and retail merchants engage in fundraising through charity shopping, which is defined as: “The sale of a product, known as a ‘cause product,’ from which a portion of the proceeds is donated to charity.” By purchasing cause products through the site, the socially conscious consumer, known as a “Filanthropist,” supports their chosen causes

Oakland, NJ (PRUnderground) September 22nd, 2010

Filanthropists.com, an online shopping mall offering only cause products, announced today its grand opening. Filanthropists.com was founded to be the online network through which charities and retail merchants engage in fundraising through charity shopping, which is defined as: “The sale of a product, known as a ‘cause product,’ from which a portion of the proceeds is donated to charity.” By purchasing cause products through the site, the socially conscious consumer, known as a “Filanthropist,” supports their chosen causes.

The nonprofit organizations hosted by Filanthropists.com represent a diverse range of causes that include: AIDS, Animal Rights, Autism (ASD), Breast Cancer, Education, Environmental Conservation, Human Services, Human Trafficking, Medical Research, Ovarian Cancer, Suicide Prevention, Wildlife Preservation, and many more. Across these causes are the company’s current roster of participating organizations that consist of American Forests, Autism Speaks, Born Free USA, Broadway Cares/EFAids, Cancer Schmancer Movement, Coalition for Mercury-Free Drugs (CoMeD), CODEPINK, Dian Fossey Gorilla Fund International, Doug Flutie, Jr. Foundation, The Ellie Fund, Ernie Els & Fancourt Foundation, Girlygirl PARTS, Louisiana Disaster Recovery Foundation, It Takes A Village, PETA, Room To Grow, SafeMinds, Sea Turtle Restoration Project, Suicide Awareness Voices of Education – SAVE, The Josh Beckett Foundation, The Tara Ann Ralph Foundation, Until There’s A Cure, and WriteGirl.

A sampling of Filanthropists.com’s diverse product categories include apparel, jewelry, fashion accessories, handbags, home accessories, toys, books, stationary, beauty, music, and wine. Among the unique and exciting products that inspire and delight, the socially conscious shopper can find Swarovski® Red Crystal AIDS Ribbon Pin, awareness bracelets, decorative art, fashion accessories, KC Tees, Cape Clogs, Earth Diva Cosmetics, and Mountain & Sackett silk ties.

The idea that would later become Filanthropists.com—a play on Founder/CEO Filomena Laforgia’s first name—was founded after her son was diagnosed with Autism. The company was originally intended to benefit Autism related organizations, but it wasn’t until Laforgia started to research cause products that she saw how much good her idea could do on a larger scale.

Ms. Laforgia, said: “I’m excited to announce our official grand opening after the successful completion of our ‘soft launch.’ During this time we’ve gained additional traction in both the marketplace and the media. We continue to add exciting new cause products that have increased and expanded our product categories. New nonprofit organizations are finalizing their plans to come onboard shortly, and even more have expressed interest in joining our network. We have also been written about in the consumer and trade press. I’m empowered by our positive traction to date and look forward to the future.”

About Filanthropists.com:
Filanthropists.com is an online shopping mall that serves as the voice in the marketplace for nonprofits and retail merchants who engage in e-commerce fundraising, which is defined as: “The sale of a product, known as a ‘cause product,’ from which a portion of the proceeds is donated to charity.” By purchasing cause products through the site, the socially conscious consumer, known as a “Filanthropist,” supports their chosen causes.

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