Former PayPal, Citi Executive Joins Leading Consumer Financing Point of Sale FinTech Company, FinMkt

Industry: Finance

Payments and Consumer Credit Industry Leader, Todd Aronoff, to Lead Strategic Partnerships for FinMkt's Consumer Financing Point of Sale Business.

New York, NY (PRUnderground) March 3rd, 2020

FinMkt, a best-in-class SaaS provider of consumer point of sale, multi-lender technology solutions, is pleased to announce the addition of a key new hire, Todd Aronoff, who has joined the fintech company as its Vice President of Strategic Partnerships. Mr. Aronoff will leverage his experience in payments with PayPal, China UnionPay and Citi to forge new partnerships for FinMkt as the company launches its premier multi-lender, point of sale consumer financing platform for home improvement, patient financing and e-commerce.

FinMkt CEO Luan Cox says, “We are extremely excited to have Todd join our rockstar team. Todd has deep experience in building complex partnerships, incorporating high-level product strategy, and a long record of expanding into new markets.”

Mr. Aronoff brings a deep knowledge base and relationships in e-commerce and consumer lending. His experience in developing strategic financial partnerships that have increased consumer access to credit and payments processing will be highly complementary to FinMkt’s growth strategy. The industry veteran has had considerable success in increasing customer engagement and adoption as well as a record of heading initiatives that regularly exceed target goals with teams that consistently deliver top-performing results.

Mr. Aronoff says, “I was immediately struck by the innovation and passion of the FinMkt team and I’m thrilled to have the opportunity to bring my knowledge and expertise to the table. I look forward to applying my experience to help grow FinMkt’s leading point of sale consumer financing platform and to deliver customized financing solutions for consumers, merchants, and lenders.”

About FinMkt

With offices in New York City, Atlanta, San Diego and Hyderabad, FinMkt provides best-in-class, customizable online marketplace technologies for the financial services industry. We help organizations rapidly deploy marketplace solutions in a timely, cost-efficient manner while ensuring the highest quality technology and client support. From customer acquisition to product matching to tracking and reporting, our secure, patent-pending technology solutions are the gold standard of the financial marketplace ecosystem. FinMkt’s industry-leading, multi-lender platform and applications drive innovation, accelerate processes, and expand opportunities for growth in the financial services arena. For more information, please visit us at or email us at

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