Homecourtmarketing.com creates search engine friendly sites by focusing on the platform.
Industry: Technology
When it comes to SEO tactics, what is most often overlooked is the platform the website is based on.
Estero, Florida (PRUnderground) July 27th, 2021
Homecourtmarketing.com creates search engine friendly, business generating sites by focusing on the platform.
One thing the Covid-19 pandemic has brought into clear focus is that going forward, a competent, search engine friendly website is an absolute essential component of a successful business. Usually, if you want a website to rank well on Google and other search platforms, the first step would be to implement several SEO tactics. These tactics would include keyword inclusion, updating website content, testimonials from clients, etc.
“The usual SEO tactics are important. They are a big part of what we do,” stated Gary Jackson. “However, what is often overlooked, is the platform the website is based on.”
Gary Jackson is the “go to” for all things technical at Homecourtmarketing.com. Jackson has extensive experience within the website coding and SEO space. His script and coding work is behind several national sites. He has collaborated on complex web projects with the likes of United Healthcare, National General, and more.
A website platform is a package of scripts and coding that functions as the framework of a website. The platform is responsible for all of the site’s functionality.
“The problem with most website platforms is the fact that the package of scripts and code necessary to make it run, is enormous. And nearly all of it is unnecessary,” stated Jackson. “Website platforms are created to handle all manner of functionality – not just the functionality needed for your unique site. Consequently, up to 95% of the scripts and code within a website platform is never used by the site.”
A website platform bloated with excess code is an issue because most consumer searches are now queried via mobile devices. Code heavy websites eat up a lot of precious processing capability that is of limited supply within the small CPUs of mobile devices. Google and other search platforms have responded to this issue by preferencing fast loading, “lightweight” sites.
A bloated website platform creates another problem for website owners.
“Most website platforms are unwieldly,” stated Jackson. “You need to be a techie with a lot of time on your hands in order to effectively manage them.”
Some of the noted differences of a Homecourtmarketing website platform are:
- Pared down coding and scripts that allow for some of the fastest loading sites on the net.
- Mobile prioritized.
- Voice search prioritized.
- Assistance with personalized ongoing content creation for your site.
- A web chat system with mobile phone admin capability. This makes it possible for the site owner to be notified of a chat request via their mobile device, and to chat/text responses.
- Designed to get site visitors to call or chat, rather than sending an email. (Email is just not what it used to be!)
- No tech knowledge needed to add or change the website content.
“For most businesses, their online identity is now far more important than their brick-and-mortar location,” stated Jackson. “The time to carve out your online business territory is now.”
For more information on Homecourtmarketing, visit Homecourtmarketing.com or call 800 896-7488.
About Homecourtmarketing
Homecourtmarketing develops the online business presence needed to be found by online local consumers.
