HS Brands Expands European Reach with Acquisition of Mystery Review, Netherlands

HS Brands, an Industry leader in global brand protection adds to its growing international presence with the acquisition of Mystery Review, the Netherlands’ premier mystery shopping company.

HS Brands, a leading provider of Brand Certainty services such as Mystery Shops, Loss Prevention and Franchise Assurance, announced today the acquisition of Mystery Review located in Hilversum, Netherlands. As part of the acquisition, Carlo van den Berg, was named Managing Director of HS Brands Europe and will continue in his former responsibilities of overseeing the Hilversum day-to-day operations as well as business development all over Europe.

“We’re pleased to add Mystery Review to the growing HS Brands family,” said Tom Mills, CEO of HS Brands. “The transaction is in line with our global expansion strategy to grow our international offerings through the acquisition of companies with proven excellence in markets that we want a presence.” Mills added, “Cultural understanding and operations is a critical component of international success. Bringing on experts from the countries we service, provides better results for our clients.”

“Mystery Review is excited to be a part of HS Brands,” said Carlo van den Berg. “The acquisition provides our existing clients with a greater depth of resources and better positions us to expand our offerings in the EU.” Carlo also pointed out that, “HS Brands shares our passion for the business and our commitment to providing excellent customer service and insightful results.”

This acquisition is reflective of HS Brands’ twenty-five-year growth strategy along with our goal of one EU team that combines our four EU offices. Beginning as a local mystery shop provider in 1994, HS Brands has offices in twelve countries offering its global client’s access to some of the leading brand protection and brand certainty services.

About Mystery Review

Mystery Review has been an active partner in hospitality, retail, city marketing, automotive and healthcare for over 16 years and is a professional partner for companies that work daily to achieve an optimal return on investment through guest and customer experience. As part of HS Brands and a certified MSPA member, mystery review, now HS Brands Europe, can serve you not only in the Netherlands, but around the globe.

About HS Brands Global

HS Brands Global is the Leading Brand Certainty, Mystery Shopping, Loss Prevention & Compliance Measurement Solution provider operating worldwide.

We provide innovative strategies to ensure comprehensive solutions to various business challenges. We protect favorite brands around the globe, serving many industries including, hospitality, food service, retail, automotive and many more.

We maintain a database of over 1 million shoppers, auditors and loss prevention professionals from around the globe and count some of the world’s most recognizable brands as clients.