Jaae Kash, a versatile music producer, audio engineer, and recording artist based in Los Angeles, California, today announces that his new rap single and music video, “Act Up,” is now available for streaming. Featuring fellow West Coast recording artist SB Tone 4One8, “Act Up” rivals the controversial music dominating popular culture by instead expressing a positive message through its lyrics. Serving as a powerful tool to inspire social change among today’s youth, Jaae Kash’s piece of musical art will capture the listener with traditional L.A.-style sounds but will then redirect their emotions with a solidarity-driven message.
“People are influenced by what they see and hear which ultimately drives their actions,” said Kash. “This is exampled by music’s crucial role during the Civil Rights Movement in the 1960s when Freedom songs inspired participation and organized communities. In today’s troubled society, and especially given today’s racial conflicts in my hometown of L.A., we need more than just good music. We need music that encourages people to be better citizens of the world.”
“Act Up” is available for streaming on Spotify and Apple Music, and for purchase on iTunes. The music video can be streamed on YouTube along with exclusive behind the scenes content. “Act Up” was written, produced, and engineered by Jaae Kash while the music video was shot and edited by Rize N Shine Media.
For more information, visit jaaekash.net.
