Yes, you’ve still got all your other products too of units sold, gross income, financing and warranty revenue and service department hours delivered, but without that satisfied and happy customer, you’re not going to have a chance at any of those other products.
That’s probably always been the case in the industry, but it took Mercedes and Sonic to figure that out. Today, when an internet educated buyer knows as much as or more than your best salespeople, your main focus — more than ever — has to be on doing everything you can to gain satisfied and happy customers.
A good consultant can help you do that.
Not by shouting at you, but by whispering all of that new life into your dealership.
Copies of Test Driving Your Dealership are available at all major booksellers, including Black Rose Writing, Amazon, and Barnes & Noble
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Review copies available upon request
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Contact: Taylor Williams / Book Publicist, Black Rose Writing
About Black Rose Writing
Black Rose Writing is an independent publishing house that strongly believes in developing a personal relationship with their authors. The Texas-based publishing company doesn’t see authors as clients or just another number on a page, but rather as individual people… people who deserve an honest review of their material and to be paid traditional royalties without ever paying any fees to be published.
