Laser and Me Launches “Safe for All Skin Tones” Laser Hair Removal Initiative in Midtown Manhattan

Laser and Me, a Midtown Manhattan medical spa, today announced the formal launch of its “Safe for All Skin Tones” laser hair removal initiative – a comprehensive treatment program designed to provide medical-grade laser hair removal safely and effectively to patients across the full Fitzpatrick scale, from skin type I through VI. The initiative addresses a long-documented gap in New York City’s laser hair removal market, where patients with deeper skin tones have historically been turned away or treated on inappropriate equipment with elevated risk of burns and post-inflammatory hyperpigmentation.

The program is built around three clinical pillars: the FDA-cleared Cynosure Elite+ dual-wavelength laser system, real-time Skintel® melanin-density measurement before every treatment session, and conservative NP-supervised fluence protocols personalized to each patient’s unique skin and hair characteristics.

“New York is one of the most ethnically diverse cities in the world, but for decades, laser hair removal was effectively a treatment reserved for fair-skinned patients,” said Pavel Atamas, NP, founder and medical director of Laser and Me. “Older single-wavelength devices couldn’t safely distinguish between the melanin in dark hair and the melanin in dark skin: the result was inconsistent fades on lighter patients and burns on darker ones. Modern dual-wavelength technology and real-time melanin reading change that. Every NYC resident deserves access to safe, effective hair reduction regardless of their Fitzpatrick type, and that’s what we built our practice to deliver.”

Why This Initiative Matters Now

According to data from the American Academy of Dermatology, laser hair removal is one of the fastest-growing aesthetic procedures in the United States, with demand projected to exceed $1.7 billion in annual U.S. spending by 2027. Yet patients with Fitzpatrick V and VI skin tones, including many Black, South Asian, Latin American, Caribbean, Middle Eastern, and Mediterranean New Yorkers, continue to face barriers, including device incompatibility, providers untrained on darker skin protocols, and elevated risk of hyperpigmentation complications.

The Cynosure Elite+ used by Laser and Me combines two FDA-cleared wavelengths in a single handpiece: 755 nm Alexandrite for Fitzpatrick I-III, and 1064 nm Nd:YAG for Fitzpatrick IV-VI. The Skintel® melanin reader measures each patient’s specific melanin index before every session, prescribing the safest and most effective fluence — eliminating provider guesswork that has historically led to adverse events on darker skin.

“The data is clear: patients with Fitzpatrick V and VI skin can achieve the same 80 to 95 percent permanent hair reduction as lighter-skinned patients when treated on the right device with the right protocol,” Atamas added. “We’ve documented hundreds of successful treatment courses across the full Fitzpatrick scale. The technology exists. The protocols exist. What’s been missing is the commitment to apply them consistently.”

The “Safe for All Skin Tones” initiative includes:

• Complimentary Skintel skin-type assessment at every consultation, with full transparency on recommended wavelength, fluence settings, and expected treatment outcomes
• Conservative-first protocols with test patches before any full treatment for Fitzpatrick V-VI patients
• Extended-interval scheduling (8-12 weeks between sessions) for darker skin tones to optimize safety
• Multilingual care in English, Russian, and Spanish to serve New York City’s diverse patient population
• Educational resources, including a new patient-facing content library covering laser hair removal across all skin types, the science of melanin-laser interaction, and what to expect by Fitzpatrick category
• Free consultations with no commitment required, available seven days a week

The Cynosure Elite+ is a Class IV medical laser cleared by the FDA for permanent hair reduction across all Fitzpatrick skin types I through VI. Distinguishing features include dual-wavelength delivery from a single applicator, integrated SmartCool cryogen cooling for patient comfort, and Skintel® real-time melanin measurement for personalized fluence settings. The device is operated under the supervision of Pavel Atamas, NP, at Laser and Me’s Midtown Manhattan studio.

Laser and Me holds a 4.9-star Google rating based on 56-plus verified patient reviews and is one of fewer than 30 percent of NYC laser studios that use Skintel-guided fluence protocols as a standard of care.

About Laser and Me

Laser and Me is a medical spa studio in Midtown Manhattan specializing in laser hair removal, injectables, and aesthetic skin treatments using the Cynosure Elite+ dual-wavelength laser system. Founded by Pavel Atamas, NP, the studio is built around three principles: precision medical-grade technology, individualized protocols for every Fitzpatrick skin type, and transparent, no-upsell consultations. Services include laser hair removal, Botox, microneedling, PRP therapy, biorevitalization, laser pigmentation removal, laser acne scar reduction, laser skin rejuvenation, and laser tattoo removal. The studio is located at 347 5th Avenue, Suite 803A, in the heart of Midtown Manhattan, with convenient access to eleven subway lines within a 10-minute walk.

For more information, visit https://laserandme.com or call (929) 755-2071.

About Laser and Me

Laser & Me is a premier aesthetic dermatology medspa in the heart of Midtown Manhattan at 347 5th Avenue, steps from the Empire State Building. Founded with a commitment to inclusive, results-driven care, Laser & Me serves one of the most diverse client bases in New York City, offering safe and effective treatments for all skin types and tones (Fitzpatrick I-VI). The practice uses FDA-cleared Cynosure dual-wavelength laser systems, combining Alexandrite (755nm) and Nd:YAG (1064nm) technology to deliver personalized treatments for each individual. Services include laser hair removal, Botox and anti-wrinkle injectables, microneedling, PRP therapy, biorevitalization, laser skin rejuvenation, laser pigmentation reduction, laser acne scar reduction, and laser tattoo removal. All treatments are performed by experienced nurse practitioners and licensed medical professionals under the supervision of board-certified physicians. To book a free consultation, visit laserandme.com or call (929) 755-2071.