Many Popular AI Misconceptions Still Pervasive in Society New Blue Fountain Media Survey Reveals

Industry: Marketing

46% Say They Now Recognize AI’s Benefits and Feel Better about Its Uses / Nearly Half Don’t Want AI Replacing Human Roles in Interactions like Customer Service / 37% Do Not Want to See AI Replacing Jobs like Teaching Their Children / 87% Would Rather Trust a Human Doctor Than an AI Program’s Medical Diagnosis / While Still Nearly Half (43%) Don’t Know what AI is, and How it’s Being Deployed

New York, NY (PRUnderground) March 5th, 2020

A survey conducted by Blue Fountain Media,  a leading digital transformation agency based in New York City and a Pactera EDGE Company, reveals consumers are slowly embracing the integration of artificial intelligence into daily life, but still have many misgivings about how the technology will ultimately be used.

The survey of over 1,000 consumers age 18 – 65 revealed highly mixed feelings about the use of artificial intelligence.  For instance, while nearly than one-fourth (24%) believe the greatest promise for AI is in healthcare – including faster, more accurate diagnosis and treatments – a whopping 87% revealed they would still trust a human doctor’s diagnosis over one issued by an AI empowered platform.

The survey is peppered with similar seeming disparities (see highlights below).

“The good news is that consumers do see the genuine promise AI represents and are beginning to embrace how useful the new technology can be,” said Brian Byer, General Manager at Blue Fountain Media. “We’re starting to see a lot less negativity towards AI, with only 6% of respondents expressing dire concerns, such as AI taking over the world.”

According to the survey, which was released today, 38% of respondents are comfortable with how quickly AI is being incorporated into day-to-day life with 39% of respondents see AI having its biggest impact on smart home devices, like voice assistants, smart thermostats and smart doorbells. However, when it comes to replacing human interactions, more than a third draw the line at AI replacing teachers for their kids at school.

Here are some of the survey’s chief findings:

Positive Feelings:

  • Nearly half (46%) have changed how they feel about AI and now think it is a positive innovation.
  • 24% of respondents believe healthcare – faster, more accurate diagnosis and treatments – is the greatest promise for AI.
  • 39% of respondents see AI having its biggest impact on smart home devices, like voice assistants, Nest thermostats, Ring doorbells, etc.
  • Over 90% were fine with an AI algorithm playing matchmaker for them.

Adverse Feelings:

  • 37% of respondents would most object to AI replacing teachers for their kids at school.
  • 87% of respondents would more likely trust a human doctor with their medical diagnosis.
  • 27% of respondents would most object to AI piloting their next plane or train ride.
  • 34% of respondents said their biggest fear about AI immersion into their daily lives is that an AI Program will make a lethal mistake or hurt people.

“While a broad acceptance of AI technology is still a distant reality, there are clear signs that consumers are starting to see the how AI can make their lives better,” said Byers. “Using AI mindfully, to generate positive outcomes for consumers would appear to be a developer’s best strategy right now.”

Blue Fountain Media has built a strong reputation for helping businesses develop strong user experiences and visually appealing websites in a space where brands face an uphill battle to get noticed and stay noticed. At the heart of Blue Fountain Media’s services is an agile and strategic team that can employ business data to build, deliver, and amplify engaging brand narratives.

To learn more about Blue Fountain Media’s services and leadership team, please visit: www.bluefountainmedia.com.

For a complete summary of the survey results visit:

https://www.bluefountainmedia.com/blog/how-consumers-feel-about-ai-technology

About Blue Fountain Media

Blue Fountain Media, a Pactera EDGE Company, is a New York-based digital agency helping businesses grow by creating high-performing websites and digital marketing campaigns that turn customer insights into leads and sales. With experience across all industries, Blue Fountain Media helps clients such as Peterbilt, Workfront, Service King and Bowlero increase brand recognition by designing and developing enterprise websites, and cross-platform integrated marketing campaigns.

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