NGDATA solidifies its position as a more sophisticated, and intelligent, CDP

Industry: Technology

NGDATA further solidifies its strong position in the ever-evolving CDP market. They have just won the “Best Interaction Data Analytics Solution" award in the 2020 MarTech Breakthrough Awards.

Ghent (PRUnderground) September 23rd, 2020

NGDATA further solidifies its strong position in the ever-evolving CDP market. They have just won the “Best Interaction Data Analytics Solution” award in the 2020 MarTech Breakthrough Awards

After becoming the World’s first-ever CDP vendor to receive the RealCDP Certification from the CDP Institute, NGDATA continues to build a reputation for being truly data analytics and customer engagement focused. They have just won the “Best Interaction Data Analytics Solution” award in the 2020 MarTech Breakthrough Awards.

“Best Interaction Data Analytics Solution”

NGDATA is delighted that its Intelligent Engagement Platform has won “Best Interaction Data Analytics Solution” in the 2020 MarTech Breakthrough Awards program. These awards “recognize the best companies, technologies, products, and services in the field of Marketing, Ad & Sales Technology.”

“With over 2,750 nominations this year coming in from all over the world for the MarTech Breakthrough Awards, the competition was extremely fierce.” 

James Johnson, Managing Director Tech Breakthrough Awards. 

As a winner, NGDATA is in great company with Shopify, Adobe, Mailchimp, Hootsuite, and Sitecore as winners in other categories. 

A complete list of the 2020 MarTech Breakthrough Awards winners can be found here.

Customer-centric technology leader

NGDATA is also positioned as a technology leader in the “2020 SPARK Matrix: B2C Customer Data Platforms” category from Quadrant Solutions and has been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020.

These are exciting accolades for NGDATA’s CDP solution – the Intelligent Engagement Platform that are aligned with their key product features such as Customer DNATM and Real-time interaction management that allow companies to create individualized experiences and communicate with their customers in real-time, in the correct context, in their channel of choice. 

“We at NGDATA thank all of our clients, colleagues, and partners for making this possible. 2020 has been a challenging year for almost every business, so these industry acknowledgments are definitely a nice reward for our team’s efforts.” 

Doug Gross, CEO at NGDATA

Technology leader in 2020 SPARK Matrix: B2C Customer Data Platforms category

Quadrant Solutions positions NGDATA as a technology leader in the 2020 SPARK Matrix: B2C Customer Data Platforms category. According to Quadrant Solutions, “The global B2C Customer Data Platforms research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook”.

The SPARK Matrix ranks and positions leading vendors that have a global impact. It is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and Customer Impact. 

Click here for more info.

“Customer-Centric IT Company of the Year” nominee

And finally, NGDATA has been nominated for “Customer-Centric IT Company of the Year” for the Data News Awards for Excellence 2020. According to Data News:

“This award celebrates the mutual trust and respect in a buyer-supplier ecosystem that results in comfort in relationship and happiness, characterized by the supplier’s deep understanding and expertise of businesses, processes and technology”. 
This Belgian program rewards companies, products, and individuals from 15 important categories within the ICT sector. 

The virtual awarding of the award takes place on September 24, from 12.30 pm to 1 pm CET, and can be followed live on datanews.be.

More news on ngdata.com.

About NGDATA

NGDATA lets you better engage with your customers.

Our Intelligent Engagement Platform (IEP) builds sophisticated customer data profiles (Customer DNATM) and drives truly personalized customer experiences through real-time interaction management. With capabilities beyond a standard Customer Data Platform, NGDATA boosts commercial success for all clients by increasing customer lifetime value, reducing churn, and lowering cost per conversion.

NGDATA’s IEP has in-built analytics, AI-powered capabilities, and decision-making formulas. This unique combination identifies opportunities and proactively and accurately automates individual customer engagements at scale, via the most relevant channel. All this is underpinned with Customer DNATM creating rich, multi-attribute profiles, including device data, enabling businesses to develop a deeper understanding of their customers. And the intuitive user interface makes it easy for business users to utilize the platform while IT and analytics retain oversight and control.

NGDATA makes big data small and beautiful and is dedicated to facilitating economic gains for all clients. A strong emphasis on engagement-based tracking and reporting, coupled with a range of scalable out-of-the-box solutions gives immediate and rewarding results.

Founded in 2012, NGDATA has offices in the USA, UK, Europe, Asia-Pacific, and is headquartered in Ghent, Belgium.

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