“Raising The Game”, the 1st Podcast Series about Gaming Pioneer Jerry Lawson, To Debut on Audible
“Raising The Game”, a three-part series about pioneering African American video game developer/engineer Jerry Lawson, will be available exclusively on Audible on 8/26.
Newark, NJ (PRUnderground) August 10th, 2021
“Raising The Game”, a three-part series about award-winning African American video game developer/engineer Jerry Lawson, will be available exclusively on Audible as an Audible Original on August 26. It is the first and only investigatory podcast series that examines Lawson’s life, career, and legacy.
“Jerry’s bold innovations are on permanent display at The World Video Game Hall of Fame in Rochester, NY – but amazingly, very few people outside of gaming have heard of him,” says Anthony Frasier, who is the narrator and producer of “Raising The Game”. “In the same way that ‘Hidden Figures’ shared the story of the discoveries of brilliant African American mathematicians at NASA, ‘Raising The Game’ does the same for Jerry and the enduring contributions that he made to global gaming.”
The three episodes of “Raising The Game” cover such topics as:
- Lawson’s humble beginnings growing up in New York City, his work at Fairchild Semiconductor in San Francisco, and his membership in the Homebrew Computer Club (which included fellow members and eventual Apple co-founders Steve Jobs and Steve Wozniak).
- The challenges and complexity of assigning credit for ideas in the world of inventions.
- The social barriers that Lawson faced as a Black engineer in Silicon Valley.
- Whether race played a role in holding him back.
- The triumph and tragedy of Lawson’s final days.
Included in the series are interviews with Lawson’s family, friends, and co-workers. Frasier also speaks with Atari founder Nolan Bushnell and Chuck E. Cheese co-founder Gene Landrum – both of whom discuss Lawson’s work for the first time in a podcast series.
“Raising The Game” will be available exclusively on Audible as an Audible Original on August 26. It was produced by Frasier’s company ABF Creative, an award-winning data-driven audio company that leverages machine learning and listening technology to produce multicultural and diverse content for brands.
About ABF Creative
Founded in 2019 by audio producer/entrepreneur Anthony Frasier, ABF Creative is America’s first and only AI-driven multicultural audio production company. The Newark, NJ-based company’s clients include ESSENCE Magazine, Audible, Amazon Studios, and MACRO Television Studios, and its corporate sponsors include Prudential Insurance and BET. ABF Creative’s diverse roster of general interest (news, business, sports, entertainment, lifestyle) and children’s titles have generated over 5MM streams and downloads for its creative partners.