SEO National Responds to Rising Concerns Over Internet’s AI‑Generated Content Pollution

Damon Burton, President and Founder of SEO National, adds his voice to the growing concern over the abundance of AI-generated content on the web. An article in The Register, titled “The launch of ChatGPT polluted the world forever, like the first atomic weapons tests,” highlighted the concern that ChatGPT and other AI models could collapse as more generated content makes its way to the internet. Future AI reliability would suffer because instead of being trained on quality, human-generated content, it learns from other lower-quality AI-generated content.

Burton emphasized that human-generated content is the best way to build a personal brand and long-term search performance results. He encourages companies and entrepreneurs to provide originality and lasting value in their content. At his Utah SEO agency, he expects quality from his employees and their output.

“What concerns us most is not that AI tools are here, but that reliance on AI at scale can dilute the content landscape,” said Burton, who has decades of SEO experience for many companies, including renowned coach Tony Robbins, an NBA team store, and multiple Shark Tank featured businesses. “When search engines and AI platforms train on recycled, synthetic content, they lose sight of what truly matters to readers: trust, authenticity, and human expertise. That’s hard to generate.”

Burton claimed SEO National’s clients will avoid contributing to this pollution cycle. “Two decades into SEO and we’ve never had a client get a penalty. That’s because our national SEO company has always prioritized original research, expert insights, and clean site architecture, not shortcut content generated en masse,” Burton added. “As AI‑generated noise grows online, our commitment to human‑crafted content becomes even stronger.”

SEO National remains steadfast in its stance that high‑integrity SEO strategies, rooted in genuine human contribution, are vital in an environment increasingly threatened by low-quality AI output. The agency continues to guide brands toward content that performs well today and nurtures a sustainable future. For more information about SEO National and its mission to support human-generated, effective SEO, visit www.SEONational.com.

About SEO National

SEO National is a search engine optimization company north of Salt Lake City, Utah. This SEO company offers affordable, effective search engine optimization with a refreshingly personal approach to communicating with their online marketing customers.