Traverse Bay Farms, a nationally recognized leader in gourmet food products, is proud to announce that their co-founder, Andy LaPointe, has been featured in a recent article on CEO Blog Nation. The article, which focuses on how entrepreneurs incorporate innovation within their organizations, includes insights from various business leaders on fostering a culture of creativity and continuous improvement.
In the piece titled “11 Entrepreneurs Share How They Incorporate Innovation Within Their Organization,” LaPointe highlights the unique approach Traverse Bay Farms takes towards innovation in the gourmet food sector.
Innovation Through Employee Education
LaPointe emphasizes the importance of teaching employees about the significance of the company’s gourmet food products in customers’ lives. He believes that understanding the role of food in creating life’s most cherished memories is key to driving innovation at Traverse Bay Farms.
Andy LaPointe’s Perspective on Innovation
“We foster innovation within our gourmet food business by teaching our employees how important our gourmet food products are in our customer’s everyday lives. When you really think about it, many of life’s most important decisions, experiences, and memories are based around food. Many of the events of life include an abundance of food, family, and memories. We train our employees to always think about how our nationally award-winning gourmet food products can enhance these special events and moments in life,” says LaPointe.
A Commitment to Excellence
This feature on CEO Blog Nation underscores Traverse Bay Farms’ commitment to not only producing high-quality gourmet food but also to fostering a culture of innovation and excellence. By educating employees on the importance of their products in the lives of customers, Traverse Bay Farms continues to lead the way in the gourmet food industry. Read the entire article here: “11 Entrepreneurs Share How They Incorporate Innovation Within Their Organization,”
About Traverse Bay Farms
Traverse Bay Farms, headquartered in Elk Rapids, Michigan, is an award-winning provider of gourmet food products including cherry juice, dried cherries and cherry capsules. Known for their innovative approach to creating delicious and healthy fruit-based products, the company has garnered national recognition and numerous awards.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
