YAYDEN.com has launched as a digital platform to connect artists with audiences interested in finding the perfect piece of art. The vision is to create a centralized home for artists to feature their individually-curated collections.
Founder Dave Newhouse says YAYDEN is a habitat for direct engagement. “This offers buyers an enhanced experience,” he says, “So they can explore paintings, drawings, photography, hand-crafted jewelry, one-of-a-kind accessories, fashions, and other pieces.”
Additionally, YAYDEN offers a contactless buying experience, a means for consumers to continue to support the arts during the ongoing COVID-19 pandemic. “As a small business and startup, we can definitely relate to what artists and local entrepreneurs are experiencing right now,” Newhouse says.
YAYDEN gives artists a bigger canvas. “We are committed to amplifying the voice of the artists, and inspiring them to seek greater outreach,” he says. The platform is looking to expand by capturing additional crafters who want to sell.
Newhouse, who earned a Bachelor’s degree in the arts, said he conceptualized Yayden when he realized his degree was unlikely to provide him with a satisfactory income. He changed careers, but still retained his love for the arts. “My idea materialized into this marketplace, so artists can advertise, sell, and learn best business practices,” he says.
Twelve artists are presently featured on YAYDEN, which is actually an acronym for, “Your Art, Your Den.” Newhouse says, “our crafters are placing their creations here, making it their den. Buyers visit the platform to select and purchase pieces for their homes, which are their dens. This art is moving from one den to the next.”
