Traverse Bay Farms Champions Clean Labels in the Tart Cherry Juice Industry

In an era where consumers demand purity, transparency, and natural health benefits, Traverse Bay Farms, promotes with its unwavering commitment to clean-label excellence. As a pioneer in superfruit wellness since 2001 and winner of 48+ national food awards, the Northern Michigan-based company remains the only tart cherry juice brand to offer a sediment-free guarantee—a testament to its premium processing standards.

Crafted exclusively with 100% Montmorency tart cherries grown in the USA, Traverse Bay Farms’ juice concentrate delivers unmatched potency, sediment-free guarantee 68 brix purity, and flavor without compromise. It contains no added sugar, no artificial preservatives, is non-GMO, gluten-free, and never made with imported cherries.

“Our mission is rooted in wellness through purity,” said Andy LaPointe, founder at Traverse Bay Farms. “Clean labels are not just a marketing term—they’re a promise. And our sediment-free guarantee is part of that promise.”

Why Clean Labels Matter More Than Ever

Today’s informed consumers are scrutinizing labels more closely than ever before. The rise in demand for functional beverages has fueled a push for simple, trustworthy ingredients—and Traverse Bay Farms delivers.

What today’s buyers want:

• No artificial ingredients or preservatives
• Clearly labeled, USA-grown ingredients
• 100% juice or concentrate (no blends or hidden sugars)
• Transparent sourcing with verified quality standards

For tart cherry juice, this means selecting the Montmorency variety—clinically researched cherry variety for supporting sleep, joint health, inflammation reduction, and muscle recovery.

Traverse Bay Farms: Trusted and Awarded

Traverse Bay Farms products are distributed in 42 states in the United States, online via their website and two corporate-owned retail stores located in the heart of Northern Michigan cherry country. The brand continues to earn top rankings across consumer guides, national food competitions and industry publications:

• Bottom Line Health Publication: Two years in a row in the nationally published books: Treasury of Home Remedies & Natural Cures – 1001 Surprising, Doctor-Approved Healing Secrets by the Wilen sisters (Joan and Lydia)
• Key Leader in the Cherry Juice Industry – Traverse Bay Farms Recognized as a Key Player in Influencing the Cherry Juice Concentrate Market by an independent research report by StatsNData
• Recognized for – superior taste, high antioxidant content, and clean-label ingredients
• Best Budget-Friendly – premium quality without the premium price
• Best Daily Wellness – natural support for sleep, joints, and inflammation

Unlike many mass-market juices diluted with sweet cherry blends, added juices like apple or plum, or packed in plastic, Traverse Bay Farms uses glass packaging to preserve freshness, prevent leaching, and reinforce its sustainability promise.

What Sets Traverse Bay Farms Apart

• 48+ National Food Awards – a testament to consistent quality and innovation
• Only Sediment-Free Guarantee in the Industry – clean, smooth concentrate every time
• 7:1 Concentrate Ratio – highly potent and economical
• Sourced from Michigan-Grown Montmorency Cherries – never imported
• Glass Bottled – preferred for purity and eco-conscious packaging
• Trusted Nationwide – from athletes and healthcare professionals to everyday wellness users

Raising the Bar: A Call for Clean-Label Standards

Traverse Bay Farms is leading – the juice industry to embrace transparency, traceability, and clean-label integrity. With increasing scrutiny around misleading blends, hidden sugars, and vague sourcing, brands that fail to prioritize consumer trust risk being left behind.

“People aren’t just buying juice—they’re buying peace of mind,” “It all starts with what’s on the label, and even more so, what’s not.”

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!