Traverse Bay Farms Launches Research Division to Share Cherry Science, Recipes, and Wellness Info

Traverse Bay Farms, America’s #1 award-winning superfruit company with 38+ national food awards, is proud to announce the launch of its new Research & Educational Division. This dedicated initiative will publicly share research, trends, and insights surrounding tart cherry juice concentrate, tart cherry capsules, the tart cherry industry, functional fruit-based nutrition, and culinary innovation.

As one of the few gourmet food brands investing in a dedicated, consumer-facing research division, Traverse Bay Farms is setting a new standard for transparency, education, and leadership in the functional fruit space. Since 2001, Traverse Bay Farms has followed its mission to bridge science-backed wellness with everyday eating. The division will provide original studies, curated whitepapers, consumer guides, and recipe-based resources designed to empower health-conscious individuals, chefs, and educators alike.

“We’ve always believed that food should be both delicious and purposeful,” said Andy LaPointe, Founder of Traverse Bay Farms. “This new research division strengthens our commitment to transparency, education, and national leadership in the functional fruit category.”

Core Areas of Research & Publication:

• Tart Cherry Science: Antioxidants, maintaining healthy joints, inflammation, muscle recovery, and sleep health
• Fruit-Based Recipes: Nutrient-rich meals, seasonal pairings, and heritage cherry dishes
• Agricultural Insight: Supporting Michigan-grown fruit and sustainable farming
• Consumer Education: Glossaries, buyer’s guides, and resources for public learning

In addition to producing its own in-house content, the division will collaborate with health professionals, chefs, academic researchers, and digital learning platforms. This move further enhances Traverse Bay Farms’ broader strategy to become not just a trusted brand—but an educational resource.

Why This Matters:

• Consumers are increasingly demanding science-backed transparency behind health claims.
• Traverse Bay Farms is now positioned as both a culinary and informational leader, delivering value far beyond the product shelf.

The first series of public reports will include:

• “Understanding Tart Cherry Juice: ORAC, Antioxidants, and Daily Use”
• “The Official Cherry Recipe Companion: From Orchard to Oven”
• “Gout Management Naturally: What the Science Says About Tart Cherries”

About Traverse Bay Farms
Established in 2001, and located in Northern Michigan with retail stores in Bellaire and Elk Rapids, Traverse Bay Farms provides nationally award-winning superfruit products including tart cherry juice concentrate, tart cherry capsules, dried fruits, fruit salsa, jams, and health supplements. The company has earned over 38 national food awards and is a pioneer in functional food education. Traverse Bay Farms products use as much Michigan-grown fruit as possible and never imported—only USA cherries.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.