Traverse Bay Farms Launches Smart QR Code Catalog to Help Customers Explore More, Faster

Traverse Bay Farms, America’s #1 Award-Winning Superfruit Brand with more than 38 national food awards, today announced the release of a new QR Code Experience Catalog designed to help customers instantly access the brand’s most popular tools, guides, and wellness content—all from one simple scan.

The new catalog, now included with all online orders and available in-store and online, brings Traverse Bay Farms’ growing digital ecosystem together in a clear, customer-friendly format. With a smartphone camera, customers can quickly connect to free health guides, the Orchard Lens nutrition app, social channels, and video content—making it easier than ever to enjoy everything Traverse Bay Farms offers.

A Smarter Way to Enjoy the Traverse Bay Farms Experience

The QR Code Catalog was created to meet customers where they already are—on their phones—while keeping the brand’s trusted, educational approach front and center. Each QR code opens a specific destination, eliminating the need to search, type URLs, or navigate complex menus.

The catalog includes direct access to:

• Free Health & Recipe Guides – Educational wellness and recipe resources curated by Traverse Bay Farms
• Orchard Lens – Nutrition App – A visual food discovery app that reveals nutrients and benefits by snapping a photo of fruits or vegetables
• Traverse Bay Farms on Facebook – Quick recipes, wellness tips, product updates, and community inspiration
• Traverse Bay Farms on YouTube – Short wellness videos, recipe ideas, and product education

“Our customers love learning more about their food and how to use it,” said a Traverse Bay Farms spokesperson. “This QR catalog makes discovery instant. One scan opens the door to trusted information and natural wellness education, helpful tools, and inspiration—all built around real food and real wellness.”

Rooted in Nature, Powered by Technology

The QR Code Catalog reflects Traverse Bay Farms’ ongoing commitment to blending modern technology with natural living. From Orchard Lens’ visual nutrition insights to free educational guides and videos, the catalog acts as a single access point to a broader “Discovery Tool for Healthy Living.”

The initiative also supports Traverse Bay Farms’ long-term focus on customer education, transparency, and ease of use—values that have helped the family-owned Northern Michigan company earn national recognition and customer trust since 2001.