Traverse Bay Farms will utilize the product authenticity, transparency, ingredient verification and Covid-19 tracing technology of the blockchain start-up Agtracer.
Traverse Bay Farms is the #1 nationally award winning superfruit brand in America. The company has won 30+ national food awards at America’s largest and most competitive food competitions. To provide the highest level of customer service, transparency and food source tracing, Traverse Bay Farms will soon utilize the blockchain tracing technology for all products.
According to Andy LaPointe, “With the outbreak of Covid-19, consumers want increased tracing and tracking capability for the food they eat. Not only do they want to be able to trace ingredients, but also trace the products they eat through the entire food supply chain. Consumers want to know if they food they are consuming has been into contact with any producer, distributor or store that has experienced a reported Covid-19 outbreak.”
Agtracer allows farmers, artisan food and beverage producers, farm-to-table restaurants and retailers, food distributors and wholesalers to inform the end-consumer if their ingredient sources, food supply chain tracing and if their products or ingredients have or have not been in contact with a facility that has a reported Covid-19 outbreak. Today, consumers are demanding to know the entire backstory and tracing of the food they eat. They want to be able to trace every ingredient and packaging of the food they eat from the source, during manufacturing, during transportation and more.
Traverse Bay Farms will utilize use AgTracer to share our backstory and provide transparency from the beginning to finished product. The AgTracer platform allows agricultural-related operations and any food related business to build trust with consumers. Agtracer is a food supply chain solution that provides traceability, transparency and authenticity.
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.
Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.
About Fruit Advantage
Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime
- 38+ national food awards
- Glass-bottled cherry juice with a sediment-free guarantee
- As much Michigan-grown fruit as possible; USA-grown ingredients
- Two year-round retail stores in Bellaire and Elk Rapids, Michigan
- 24/7 live phone customer service: 1-877-746-7477
Learn more at TraverseBayFarms.com.
