Scale press release distribution across every client you manage.
Volume pricing, white-label reports, consolidated billing. Add measurable PR distribution as a client deliverable without building the infrastructure yourself.
Your clients want measurable PR. You don't have time to build the back-end.
Every agency client review now includes some version of: “What are we doing on PR / press / brand visibility?” Most agencies either ignore the question, refer it out to a PR firm, or quietly stuff some Help A Reporter Out into the retainer.
PR Underground gives you a concrete, measurable service to offer: press release distribution with a PDF pickup report listing every outlet that picked it up, white-labeled under your brand. You get the client deliverable; we handle the distribution, the pickup report, and the indexation tracking.
Here's how agencies operate it.
Submit on behalf of your client
From your reseller dashboard, submit a release under any client workspace. Volume pricing applied automatically. Each client sees only their own releases (or none, if you keep the relationship internal).
We distribute under your brand
300+ outlets, Google News, TV websites, the works. The branded newsroom for the release lives under your client's domain or yours — your choice. Reports carry your agency's logo.
You hand the client the proof
PDF pickup report within 24 hours, branded with your agency's logo, with permalinks to every outlet that ran the release. We can't promise journalist pickup or that Google indexes any specific release, and you get a full refund on any release we reject — the pickup report is the concrete artifact you hand a CMO at the QBR.
How agencies package this for clients.
Agency questions, answered.
Yes — reseller accounts get white-label reports with your agency's logo and brand colors. Reports are delivered as PDFs via your dashboard and can be downloaded per client.
Also built for: Founders & startups · E-commerce brands · SEO agencies
Ready to add measurable PR to your agency retainers?
Apply for reseller access. 30-minute onboarding call. Workspace provisioned. First client release within a week.
P.S. The agencies winning new business in 2026 have a concrete answer to "what are we doing on PR / brand visibility?". A monthly PDF pickup report with your logo on it is that answer.