Resources

Press release distribution guides.

Guides, case studies, and practical advice on getting your release submitted to Google News and distributed across the 300+ news sites that matter.

TipsOctober 27, 2023·10 min read

What Is a Press Release? Importance, Types, & Examples

A press release is a short document that companies use to inform news outlets of newsworthy information in hopes of press coverage that will generate publicity and build brand awareness. It's also known as a news release, media release, or press statement.

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TipsSeptember 30, 2020·2 min read

Clapper Launches Free Speech Short Video Platform and App

The world today faces many important yet polarizing issues. There is a great need for citizens to discuss and debate those issues in an open forum, and in a frank yet civilized manner. Unfortunately, existing social media and video platforms had failed to protect and promote free and civilized…

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UpdatesJanuary 25, 2019·1 min read

Results from new PRuMax distribution

As many of you know, we added the PRuMax distribution officially as of January 1st. It offers the most pickup of our distributions and is priced at $309 per distribution ( up to 500 words As of June 1 2020 Now up to 750 words included ). What we have typically seen early on here is pickup of all…

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UpdatesOctober 12, 2017·1 min read

PRunderground Sponsors SearchTalkLive Podcast in October

Throughout October, PRunderground.com will again be sponsoring one of the best digital marketing podcasts out there, SearchTalkLive. It's free to listen to and you can do so through various sites and apps from Stitcher to Spreaker to iTunes. The topics are great and the speakers include various…

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UpdatesMay 14, 2016·1 min read

PRunderground.com now an Apple News source

PRunderground.com was recently accepted as an Apple News source, and now has a channel in Apple News. So many of your press releases are available to readers on iPhones and iPads under the News icon. Some apps may draw news from the Apple News sources as well, but the full reach of Apple News is…

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TipsOctober 15, 2015·1 min read

Social Media Boosts: A new offering from PRUnderground.com

After testing the concept for the last year, PRUnderground.com is now offering Social Media Boosts to press releases for an add-on price of $14.99 per press release. It typically greatly increases the number of likes and views that any post about your press release will receive. Currently, it must…

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Case StudiesJune 10, 2015·1 min read

Case Study: Press Release on Nashville's Uber for Medicine

From time to time we highlight a recent press release from a PRUnderground.com customer so you can get an idea of the potential results you might see using our service. The release, " Uber for Medicine? Dose Healthcare Launches Nashville’s First “On-Demand” Urgent Care Service " was run on June…

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TipsApril 21, 2014·2 min read

3 ways to get your press release into Google News

Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site - instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets.

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Case StudiesFebruary 19, 2014·1 min read

Case Study: Wine marketing with an SEO press release

Here is another example of a creative use of a press release on PRUnderground.com. When a co-owner of Villa Bellangelo winery in the Finger Lakes area of New York wrote a book on the history of the wine industry in the region ( A Sense of Place: A Discovery of Finger Lakes Wine History and Villa…

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