
Case StudiesNovember 16, 2023·1 min read
Oscillot® combines safety with aesthetics in their new plastic cat fence roller, revolutionizing backyard cat containment.
Read article →
TipsOctober 27, 2023·10 min read
A press release is a short document that companies use to inform news outlets of newsworthy information in hopes of press coverage that will generate publicity and build brand awareness. It's also known as a news release, media release, or press statement.
Read article →
TipsDecember 13, 2022·2 min read
Dalibor Menicanin’s creativity and love for his daughter led to the creation of Leigha Marina, a YouTube sensation that has reached nearly 300,000 subscribers since its creation.
Read article →
TipsOctober 15, 2021·3 min read
When is the best day and time to send a press release? At PRunderground.com, we get this question a lot. But to answer that, first we must look at the audience of an online press release. It's no longer eager newsrooms in the media looking for an idea. Thanks to search engines like Google, there…
Read article →
UpdatesJuly 26, 2021·1 min read
Once again, PRunderground.com was named a High Performer, Best Support, and got a Users Love Us award, and ranks 3rd of 23 companies in terms of client satisfaction, in the Summer 2021 G2 report for press release distribution software.
Read article →
TipsMay 6, 2021·2 min read
The National Veterans Network (NVN) invites the public to share their story for its #IAmAmerican social media campaign. The NVN strives to educate current and future generations about the extraordinary legacy of American WWII soldiers of Japanese ancestry in order to promote equality and justice.…
Read article →
Case StudiesApril 21, 2021·2 min read
Clever real estate brokers and agents have figured out that they can use press release announcements to create awareness for their company or listings and oftentimes show up in search engine results on Google News and Google when people are searching relevant terms.
Read article →
UpdatesMarch 17, 2021·1 min read
The awards by G2.com for the Winter 2021 best press release distribution services have been published, and once again PRunderground.com has picked up multiple awards including "High Performer", "Best Support", "Easiest Admin", and "Users Most Likely to Recommend"
Read article →
TipsNovember 11, 2020·1 min read
Need a writer help you to put out regular press releases? It is important to show that your company is active and growing, publishing your news to Google News, Twitter and news and TV websites. Yet press releases take time to write, so sometimes it can be a good thing to outsource to an expert.
Read article →
TipsSeptember 30, 2020·2 min read
The world today faces many important yet polarizing issues. There is a great need for citizens to discuss and debate those issues in an open forum, and in a frank yet civilized manner. Unfortunately, existing social media and video platforms had failed to protect and promote free and civilized…
Read article →
UpdatesAugust 6, 2020·1 min read
Now you can download a CSV file of your news website pickups which you can load into Excel or Sheets to get a list of the links from news sites that picked up your press release. This is in addition to the regular PDF report and can be useful to quickly get links to your pickups, or use the data…
Read article →
UpdatesJuly 17, 2020·1 min read
G2.com has announced the Summer 2020 award badges in the best press release distribution category and once again PRunderground.com has picked up multiple awards and ranks second of all press release distribution companies in Customer Satisfaction on their G2 grid. G2 awards are based on thousands…
Read article →
UpdatesMay 16, 2020·1 min read
Now you can add your company's Instagram profile to the sidebar of your PRunderground press release and newsroom! It has been one of our most requested features and we finally have implemented it.
Read article →
TipsMarch 25, 2020·2 min read
With coronavirus affecting every aspect of our lives personally and professionally, how should publicists and companies think about PR and press releases during these sensitive and uncertain times?
Read article →
UpdatesJanuary 29, 2020·1 min read
Thanks to our wonderful clients and our team's hard work, PRunderground.com has picked up Winter 2020 award badges from G2 in multiple categories within press release distribution. A favorite among small and mid-sized businesses, PRunderground.com has just finished a decade in business with its…
Read article →
TipsJuly 17, 2019·5 min read
If you are new to Public Relations (PR), it can be confusing to understand the difference between issuing a press release and pitching a story to the press. It may feel like it's all the same thing, but it's not. The effort and results are completely different.
Read article →
TipsMarch 5, 2019·4 min read
Read article →
UpdatesJanuary 25, 2019·1 min read
As many of you know, we added the PRuMax distribution officially as of January 1st. It offers the most pickup of our distributions and is priced at $309 per distribution ( up to 500 words As of June 1 2020 Now up to 750 words included ). What we have typically seen early on here is pickup of all…
Read article →
UpdatesJanuary 31, 2018·12 min read
Key takeaways: Industry employment grows for four consecutive years, though jobs are still well below 2009 peak levels. Employment for the PR industry stood at 290,910 jobs in 2016, roughly 5,000 jobs lower compared to 2009. Real wage growth almost non-existent for PR Specialist positions over the…
Read article →
UpdatesNovember 28, 2017·1 min read
PRunderground.com has held steady as the second highest rated press release distribution service in terms of Customer Satisfaction in a report by G2 Crowd, which surveys real validated users to determine the best press release distribution services in the world. You can see the rankings grid and…
Read article →
UpdatesOctober 12, 2017·1 min read
Throughout October, PRunderground.com will again be sponsoring one of the best digital marketing podcasts out there, SearchTalkLive. It's free to listen to and you can do so through various sites and apps from Stitcher to Spreaker to iTunes. The topics are great and the speakers include various…
Read article →
UpdatesAugust 23, 2017·1 min read
PRunderground has made a site change that now allows you to add a hyperlink in your About US boilerplate. This can be edited in your Newsroom under your account and gets appended to every press release you send.
Read article →
TipsApril 20, 2017·8 min read
An online press release is an official company announcement meant to be distributed and re-published to hundreds of news and TV websites, search engine, and social media. In its simplest form, it is an extremely easy thing to write, and this beginner's guide will help you in a step-by-step way to…
Read article →
UpdatesMarch 9, 2017·5 min read
PRunderground.com's syndication network has grown! In one of our greatest expansions to date, PRunderground.com now publishes all press releases to over 120 FOX, CBS, NBC, ABC, CW, and Telemundo news websites. That means even your Starter press releases get published on over 170 news websites!
Read article →
UpdatesJanuary 4, 2017·1 min read
You may have recently noticed a new icon on the PRunderground.com website, (see below)
Read article →
TipsDecember 23, 2016·2 min read
Copyright violation is a serious offense (up to $150,000 in fines and potential jail time!), so always be sure you have the rights to use any image (or text copy) in your press release. NEVER steal/borrow someone else's photo and use it in your press release (or anywhere else). You just do not…
Read article →
UpdatesNovember 8, 2016·2 min read
At PRunderground.com we appreciate our customers. We know you have many choices when you consider online press release distribution and when you select PRunderground.com, we want you to feel you received great value for the price.
Read article →
UpdatesOctober 1, 2016·1 min read
As some of you may have read, we decided to move the headquarters of PRunderground.com from New York City to the San Francisco Bay Area. The move has been in the works for a while, but we now have made it official.
Read article →
UpdatesAugust 2, 2016·1 min read
Nice! The average @prunderground reviewer achieved a return on investment in JUST 3 months! https://t.co/kB03AbhTgv pic.twitter.com/XZMvOLpHUd
Read article →Case Studies
Case StudiesAugust 2, 2016·3 min read
Nine hard-won tips for using a press release to help fund a crowdfunding campaign — plus real results from fully funded projects that ran a release with us.
Read article →
UpdatesJune 8, 2016·1 min read
As part of our core service, you now have access to a new pickup report with links to many of the places your press release has been published. For long time users, you know PRunderground did not have a pickup report, and then we had a very rudimentary tracking link.
Read article →
UpdatesMay 14, 2016·1 min read
PRunderground.com was recently accepted as an Apple News source, and now has a channel in Apple News. So many of your press releases are available to readers on iPhones and iPads under the News icon. Some apps may draw news from the Apple News sources as well, but the full reach of Apple News is…
Read article →
UpdatesJanuary 20, 2016·1 min read
The G2 Crowd Best of 2015 awards are out, and PRUnderground.com has won 2 awards - "Highest Rated Ease of Setup" and "Highest Rated Ease of Doing Business With".
Read article →
UpdatesNovember 13, 2015·1 min read
We have added new regional news websites to our our regular PRUnderground syndication, mostly in smaller US markets. There is no change in cost for this additional syndication. Here is the list of new additions: Big Spring Herald (Big Spring, TX, General News) The Community Post (Minster, OH,…
Read article →Tips
TipsNovember 9, 2015·1 min read
Yahoo Finance can add instant credibility to your business — but it costs more than a standard release. Here's when it's worth paying up, and how to get the most out of the placement.
Read article →
UpdatesOctober 16, 2015·1 min read
On August 19th, a new report came out by G2Crowd, the leading business software review site, ranking the top press release services based on real, validated user reviews.
Read article →
TipsOctober 15, 2015·1 min read
After testing the concept for the last year, PRUnderground.com is now offering Social Media Boosts to press releases for an add-on price of $14.99 per press release. It typically greatly increases the number of likes and views that any post about your press release will receive. Currently, it must…
Read article →
Case StudiesJune 10, 2015·1 min read
From time to time we highlight a recent press release from a PRUnderground.com customer so you can get an idea of the potential results you might see using our service. The release, " Uber for Medicine? Dose Healthcare Launches Nashville’s First “On-Demand” Urgent Care Service " was run on June…
Read article →
Case StudiesSeptember 2, 2014·1 min read
When your company receives an honor or award like being named to the INC. 5000 list of the fastest-growing private companies, it's definitely something you want to announce. ( Any honor is worth announcing )
Read article →Tips
TipsMay 12, 2014·4 min read
Your headline decides whether your release gets read or ignored by readers and search engines alike. Here are the six most common headline mistakes — and how to fix each one.
Read article →Case Studies
Case StudiesMay 5, 2014·1 min read
How a single release ranked on the first page of Google and Google News for a highly competitive keyword — within minutes of distribution.
Read article →
TipsApril 21, 2014·2 min read
Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site - instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets.
Read article →
Case StudiesFebruary 19, 2014·1 min read
Here is another example of a creative use of a press release on PRUnderground.com. When a co-owner of Villa Bellangelo winery in the Finger Lakes area of New York wrote a book on the history of the wine industry in the region ( A Sense of Place: A Discovery of Finger Lakes Wine History and Villa…
Read article →Case Studies
Case StudiesFebruary 13, 2014·1 min read
Fly6's cycling-camera Kickstarter went from a few thousand dollars to over AU$122,000 — here's the search ranking and social traction their release earned.
Read article →
Case StudiesNovember 20, 2013·2 min read
PR Underground clients and their publicists are always finding interesting ways to use our social media press release service, and the marketing of independently published and self-published books is no exception.
Read article →
Case StudiesOctober 1, 2013·2 min read
For many businesses, Google searches deliver more traffic to their website than any other source. Yet we also know that being among the first page of search results for a keyword is essential if your site is to get traffic. If your website is beyond the first page of Google, the likelihood that it…
Read article →
TipsApril 23, 2012·3 min read
Here are 5 SEO tips if followed correctly, can help you not only get more traffic to your website, but also rank higher for hard to target keywords
Read article →Tips
TipsApril 18, 2012·4 min read
A field guide to writing a release that actually gets read and shared — the do's, the don'ts, and the small details that separate 30 pageviews from 5,000.
Read article →