For Authors & Creators

Get your book, podcast, or course onto the news sites readers actually search.

Book launches, podcast announcements, speaking events. Distributed to Google News and 300+ news sites — the same sites that show up when readers Google your name. Starting at $74.99.

Distribute my launchfrom $74.99

Readers Google your name before they buy your book.

“Is [author name] worth reading?” “What did [author] write before [book]?” “Has [author] been reviewed anywhere credible?” These are the questions readers Google before they hit “buy” on Amazon — and the answers come from indexed news coverage. Authors with a library of press hits show up. Authors without one don't.

A single release, distributed to our full 300+ network with a PDF pickup report listing every outlet that picked it up, is the cheapest piece of permanent credibility infrastructure an author can buy. It's not journalist pickup — it's a stamped, dated press hit with permalinks you can point anyone to.

Here's how authors use it.

1

Share your news

Book launch, podcast premiere, speaking engagement, milestone (bestseller list, 10K copies sold, foreign rights deal). 300–800 words, one cover image, 15 minutes to prepare.

2

We publish where readers research

Google News (official source), DigitalJournal, TV websites, 300+ trusted news sites. Your release becomes a permanent press hit indexed to your name — the kind that shows up when someone Googles you before buying.

3

You get the proof

Within 24 hours, a PDF pickup report listing every outlet that picked up your release, with permalinks. We can't promise journalist pickup or that Google indexes any specific release — but you get a full refund if we reject your release.

What authors typically announce.

Book launches (primary use case)
New editions or paperback launches
Bestseller-list achievements (Amazon, NYT, etc.)
Podcast premieres or notable episode milestones
Major speaking events or conference keynotes
Foreign rights deals or translations

What customers are saying.

Like bees to honey, PRUnderground attracts the best of the bunch to my copywriting business. Due to its ability to get announcements on Google News, etc., it solidifies my services with tangible results.

— Tammi Lynne, Be Gracious Daily Copywriting

Everything an author needs — for less than a typical Amazon ads launch budget.

No retainer. No account required. Full refund if we reject your release.

Author Launch Announcement

For authors & creators

  • Distribution to 300+ news sites

    Google News, Yahoo-bound sites, DigitalJournal, TV websites, more

    $99

  • Social auto-post to X

    $19

  • Hosted in your branded newsroom

    A permanent press page — link to it from your author website

    $29

  • SEO-optimized formatting

    Schema markup + canonical tags

    $39

  • PDF pickup report with permalinks

    $29

Total value

$215

Your price

$74.99

Distribute my launch
  • Published within 24 hours.
  • Full refund if rejected.
  • Launching multiple books per year? Subscriptions start at $69.99/mo.

Author questions, answered.

In two ways. First, your release is distributed to Google News and 300+ news sites — the surface that appears when readers, hosts, or event organizers Google your name. Second, it lives permanently as a dated press hit your media kit can link to. We can't promise Google indexes any specific release, but a library of press coverage is what makes an author easy to find.

Ready to show up when readers Google your name?

One release. Distributed across 300+ news sites in under 24 hours, with a PDF pickup report listing every outlet that picked it up.

P.S. Most authors don't realize their Google results are their credibility. A reader Googling you before buying gets a few seconds of impression — make sure that impression isn't a thin Amazon page and a Goodreads link.