Fusionware Expands AI-Driven Produce Operations Platform with Starfish EDI Connectivity

Fusionware, the cloud-based operations platform that connects and streamlines order, inventory, production, and shipping workflows across the fresh produce supply chain, and Starfish, the food industry's interoperability platform, today announced a strategic partnership to simplify EDI connectivity for growers, packers, shippers, and their trading partners.

By combining Fusionware’s centralized platform for managing produce operations with Starfish's extensive EDI connectivity network, customers can automate document exchange, accelerate retailer onboarding, and eliminate the complexity of managing individual retailer and trading-partner integrations.

Through the partnership, Fusionware customers gain a faster, more efficient way to connect with retailers, distributors, and other trading partners. By automating EDI workflows and reducing manual processes, customers can improve operational efficiency, increase data accuracy, and spend less time managing integrations, without changing the way they work or replacing the systems they already use.

"Fusionware was built to make operations for growers, packers, and shippers more efficient, not just simpler, but smarter," said Creg Fielding, Founder of Fusionware. "Our partnership with Starfish extends that same philosophy to EDI connectivity, making it more affordable and easier to access. Together, we're helping customers eliminate manual processes, connect with trading partners faster, and stay focused on moving fresh produce, not managing more paperwork."

"Every retailer has different EDI requirements, but produce companies shouldn't have to build and maintain every connection themselves," said Wiggs Civitillo, CEO of Starfish. "By combining Fusionware's modern platform with Starfish's connectivity network, we're giving customers a faster path to retailer connectivity today while creating a foundation for future supply chain innovation."

The partnership reflects both companies' shared commitment to helping fresh produce businesses modernize operations through practical technology that reduces complexity, improves efficiency, and scales with customer growth.

About Fusionware

Fusionware is the AI-driven, cloud-based operations platform built specifically for the fresh produce industry, linking growers and packers to wholesalers, brokers, and retailers. Enhanced by integrations with systems already in use, Fusionware connects routine workflows and data so users can reduce manual work, improve accuracy, and operate more efficiently. For more information, visit www.fusionware.com.

About Starfish

Starfish is the interoperability platform for the food supply chain, connecting organizations, systems, and trading partners without requiring companies to replace the software they already use. Through a growing network of integrations, Starfish enables organizations to exchange business documents and supply chain data, helping simplify EDI, traceability, and digital collaboration across the food industry. For more information, visit www.starfish-network.com.