444ignite and CIEK Solutions Partner to Deliver Unified Media Measurement Analytics

Strategic marketing consultancy 444ignite is announcing its partnership with CIEK Solutions, an advanced data sciences con-sultancy, on the launch of our Unified Media Measurement Analytics Platform. This new offering enables advertisers, brands and agencies to plan, measure and predict outcomes using proprietary predictive modeling and technology, providing simu-lation & testing, recommendations on optimal marketing mix, and channel performance attribution. With a unified approach, continuous improvement will deliver the desired ROI.

As advertisers are challenged to continually prove performance, assess channel efficiency and incrementality, this new offer-ing introduces a new class of metrics designed to understand, attribute and maximize the performance of your marketing and advertising efforts. The process begins with a review of the essential questions. These are just a few: What are the key drivers of my business? What is the contribution of media to my key performance metric (sales, volume, etc.)? What is the incremental headroom (elasticity) of media channels to drive business? What is the impact of other business factors (individ-ual promos, discounts, product launches, events, competitive media, etc.) to the business?

The enhanced data science, coupled with innovative technology, powers the Unified Media Measurement process with ma-chine learning-driven analytics that provide prescriptive advice on how to deliver incremental results.

“Brands are facing mounting pressure to not only prove results, but improve them,” said Neeraj Kulkarni, Chief Data Scien-tist, CIEK Solutions. “The only way to do this effectively is with powerful analytics. “The global COVID-19 pandemic has ac-celerated the need for marketers to know what’s working and why, and faster than ever, said Edward Ramsey, Owner and Principal Consultant, 444 Ignite. With the Unified Media Measurement solution, advertisers engage a process that is holistic, flexible (not a black box), provides actionable decision support and supremely focused on delivering the desired results.”

The model inputs include multidimensional data sources, resulting in the production of a new, actionable, matrix of media implications based on key performance metrics. “We are excited about this solution and believe it addresses the key re-quirements for marketers who need a unified approach to assessing performance across multiple channels, identifying the drivers of performance and evaluating incremental opportunities”, says Edward Ramsey.

About CIEK Solutions

CIEK Solutions is an advanced data sciences consultancy. Our proprietary approach combines customer intelligence and ex-periential knowledge to develop highly predictive and transparent insights to maximize ROI for our clients.

About 444 Ignite

444 Ignite is grounded in consumer intelligence, data analytics and technology where we work across various industries to solve marketing challenges, predict and simulate customer behavior and measure marketing performance.