AdsDax Taps into AI for Next-Level Fraud Identification and Enhanced Campaign Results

AdsDax, a pioneer in next-generation adtech, proudly unveils its deployment of a new suite of proprietary AI capabilities within its existing technology stack designed to expose digital ad fraud and safeguard campaign value. By examining billions of anonymised data points, AdsDax is able to deliver a level of clarity, fairness and efficiency that was unattainable with traditional adtech.

A New Era in Fraud Detection

The upgraded AI engine enables AdsDax to inspect traffic data with unprecedented precision. From pinpointing anomalous timestamps at the sub-millisecond level and bursts of interactions occurring in the same millisecond to unexpected traffic surges and spikes in ad activity from specific sources, AdsDax has been able to shine a spotlight on both well-known and little-documented indicators of fraudulent activity. AdsDax was also able to identify new patterns, trends and behaviours of fraudulent actors, catching more fraud than ever before.

The integration of AI into the data intelligence workflow marks a pivotal shift from laborious, manual auditing to automated safeguards. This evolution not only pushes fraud detection to the forefront but also empowers brands to take proactive measures before irregularities spiral out of control. By blending human insight with technological rigour, AdsDax provides advertisers with the tools to reduce budget waste and focus on high-value conversions from brand-safe websites.

“Bringing AI into our platform marks a fresh chapter for AdsDax,” said Ian Mullins, CEO of AdsDax. “We had explored various solutions to fraud detection—from bespoke machine learning models to neural networks—but most were cost-prohibitive to fully develop until now. With more accessible sophisticated AI models, we can seamlessly integrate these capabilities into our data analysis suite, strengthening fraud detection as well as the overall value and integrity of digital advertising.”

“This evolution highlights our dedication to fair, transparent and effective marketing,” added Ursula Young, Sales Director at AdsDax. “We want to give advertisers peace of mind that every penny they invest is reaching genuine audiences who are ready to engage.”

As AdsDax continues to refine its technology stack, the next steps involve enhancing fraud detection capabilities even further. By continuing to invest in cutting-edge research and development, the company hopes to offer brands and consumers around the globe even greater levels of transparency, accuracy and value.

About AdsDax

AdsDax is a Web3 advertising platform that uses blockchain (DLT) and AI to run transparent, incentivised ad campaigns with on-chain measurement. Brands use AdsDax to deliver opt-in, reward-back experiences—such as digital collectibles or token rewards—while every impression, click and engagement is recorded on a tamper-resistant ledger to cut ad fraud and prove performance. Built for scale on Hedera Hashgraph, AdsDax is trusted by agencies including GroupM, Havas Media and Isobar, and has powered campaigns for 25+ Ad Age Top 100 brands. The team previously operated under the Yamgo brand, onboarding ~190,000 users through reward-based engagement.

Key facts:
Peak throughput: 1,372 on-chain cryptocurrency transactions per second during a live Zee Entertainment campaign on Hedera.
Scale in production: ~1.2 million daily ad engagements processed into ~802,000 Hedera transactions on average.
Proven activation: 2.6 million+ on-chain impressions delivered in an Isobar India rich-media campaign.