A+G Digital Launches Most Affordable P2P Texting Tool On Market

A+G Digital is launching a new texting tool called Reach98 to provide scalable peer-to-peer texting solutions affordably to cash-strapped campaigns. The tool can be accessed at https://reach98.com

Texting is one of the most effective tools for campaigns to reach supporters. That’s especially true now with Covid-19. Campaigns, which traditionally rely on strategies reliant on face-to-face communication, are reimagining their strategies and experiencing an unplanned digital transformation. Peer-to-peer texting a key piece of that strategy with recent studies showing that messages are open and read at rates as high as 98%.

Platforms like Relay, Hustle, and others have provided solutions to allow a small number of operators (often volunteers) to reach large numbers of voters and supporters at scale. But the pricing has made it prohibitive for many campaigns. Even campaigns with resources recognize that they’re overpaying.

A+G Digital (https://agdigital.us), a Democratic digital consultancy branding itself as an agile alternative to legacy DC firms, says it saw the issue and recognized that a solution existed. They went to work building Reach98 using an open-source codebase called Spoke.

Spoke, which is maintained by MoveOn.org, is utilized by a wide range of organizations and campaigns including Elizabeth Warren and Bernie Sanders’ campaigns for president and unions like the AFL-CIO.

With the Covid-19 pandemic in full swing, moving traditional organizing methods online and mobile is more important than ever according to A+G co-founder Amir Salehzadeh.

“During this crisis, campaigns need to do field through the internet,” he said. “A+G started with a simple vision: making digital accessible to campaigns at all levels. Our product, which is secure, easy-to-use, and affordable, is an extension of that. Campaigns are tired of overpaying for texting, and we know texting shouldn’t break the bank – and it won’t with our tool.”

A+G states that costs per outbound text with the tool can be as low as $0.05 and will cost no more than $0.07. As far as we know, this makes the tool the most affordable peer-to-peer texting solution on the market.

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