Chicago-Based B2B Digital Marketing Experts with a Proven Track Record Offer Various SaaS Marketing Programs

In today’s digital world, online marketing is a critical part of starting, growing, and ultimately succeeding in any business endeavor. However, for many business owners, digital marketing can be tricky. 120/80 (120 over 80) offers software as a service (SaaS) designed to take the mystery out of marketing by collecting data, tracking campaigns, and even automating the digital marketing process.

The services on offer from 120/80 are broken down into four categories:

• Marketing Automation – Lead generation is time consuming and often expensive, but with 120/80’s proven SaaS, it’s possible to automate much of the task. 120/80 sets up your automation on your choice of one of four platforms, then helps you integrate it with your CRM. Your company will get far more leads with a fraction of the in-house effort.
• Paid Media Management – If you have been considering paid media like pay-per-click advertising and branded content, 120/80’s services are helpful here, as well. Lead generation, eCommerce, and conversion rate optimization work together through paid medial to help you generate traffic and get more clicks than ever before.
• Earned Media Management – At 120/80, organic clicks are known as “earned” media. When people talk about your company online, interact with your social media posts, or share your content, you have earned that interaction. 120/80 helps you get better rankings on Bing, Google, and other search engines with their extensive SEO toolkit.
• Data & Analytics – Finally, 120/80’s SaaS solutions also provide you with all the tools you need to analyze your marketing campaigns and optimize future ones. For example, you can learn what percentage of your qualified leads you are converting, and you can even determine which ads generate the most website traffic. Then, you can use this information to hone your marketing campaigns and keep the momentum moving in the right direction.

Marketing and branding do not have to be extraordinarily complicated in order to be effective. 120/80’s proven SaaS options give you the ability to automate much of your marketing to make it truly work for you. The result is more leads, more clicks, and more conversions – all without using more in-house resources.

To learn more about 120/80 and their approach to marketing your business, reach out to them at (312)456-6100. You can also send an email to growth@120over80.com and visit their website to read more about how they have helped their clients grow their businesses. For more information please visit https://120over80.com/.

About 120over80

Headquartered in Chicago, IL, 120/80 is a full-service digital marketing agency that provides numerous success-driven solutions for B2B companies. Through marketing automation, paid media management, earned media management, and data and analytics, they strive to help companies discover the best way to market themselves to the world around them. 120/80 relies heavily on specific data about your company as well as their own extensive experience to help boost the return on your digital marketing investment.