SnapEngage, SaaS Live Chat Provider, Names Sofia Rossato Chief Executive Officer

SnapEngage today announced that Sofia Rossato has been selected as the company’s new Chief Executive Officer effective immediately. SnapEngage offers an enterprise live chat solution and has driven successful customer engagement outcomes for businesses across the globe since 2008.

“SnapEngage has led the way in improving human connection between organizations and their customers. I am honored to join a team of truly dedicated and caring professionals,” said Rossato. “The opportunity ahead for SnapEngage is vast. A big part of our focus will be on accelerating innovation, deepening our reach in niche markets, and continuing to provide excellent client service as we grow.”

Rossato succeeds Jerome Breche, who will continue to advise SnapEngage as Co-founder/Owner and Chief Product Officer. “I am thrilled to welcome Sofia to the SnapEngage team. Not only does she bring extensive experience from her previous founder and COO positions, but she embodies the SnapEngage mission and shares our values as well,” said Breche. Breche launched SnapEngage in 2008 with Co-founder/Owner and Chief Technical Officer, Jerome Mouton. The company is self-funded, profitable, and currently holds offices in Boulder, CO, USA and Berlin, Germany.

Prior to joining SnapEngage as Chief Executive Officer, Rossato founded Well Wallet, PBC, a socially responsible personal financial management platform. Rossato was also Chief Operating Officer of the Information division at IHS Markit, a $17 billion financial information company. She held senior leadership roles at Wall Street On Demand, a FinTech startup that grew by four hundred people and fourteen times revenues during her tenure, before being acquired by Goldman Sachs. Rossato grew up in Argentina and Miami, and holds a bachelor’s degree with honors from the University of Pennsylvania. 

About SnapEngage

SnapEngage is a premier omnichannel website chat platform. Since 2008, SnapEngage has partnered with businesses to transform customer engagement throughout the customer lifecycle, positively impact KPIs, and drive measurable business outcomes. SnapEngage was recently honored as a 2019 Gold Stevie Customer Service Award winner in the American Business Awards, was named on the 2018 Inc. 5000 Fastest-Growing Companies list, and was honored as a 2016 Colorado Company to Watch. SnapEngage clients consistently experience increased sales conversions, increased customer satisfaction, and reduced cost-per-interaction after implementing SnapEngage. Every day, SnapEngage drives positive outcomes in the following verticals: SaaS and technology, healthcare, e-commerce and retail, travel and hospitality, real estate, insurance, government, education, nonprofit sector, and more. Learn more at snapengage.com.