The Traverse Bay Farms Cherry Pairing App Reimagines How People Use Cherries in Everyday Cooking

Traverse Bay Farms, winner of 38+ national food awards, has officially launched Cherry Pairing App as a new educational reference tool designed to change how people understand and use cherries in everyday cooking, drinks, and meals. Rather than relying on recipes or rigid instructions, the app helps users confidently make intuitive flavor decisions by showing how cherries naturally pair with a wide range of ingredients and occasions.

Created as a practical, reusable guide, the Traverse Bay Farms Cherry Pairing App focuses on how flavors work instead of what to cook. Users explore pairings based on cherry type, meal occasion, and use case—making it easy to understand where sweet cherries, tart cherries, dried cherries, and cherry juice fit across sweet dishes, savory meals, and beverage applications.

Unlike traditional recipe apps, the Cherry Pairing App explains why certain flavors complement each other. Each pairing includes simple, clear reasoning that helps users build transferable food knowledge. This approach empowers home cooks, food enthusiasts, and beverage makers to apply what they learn across multiple meals, not just a single dish.

By combining clear pairing logic with approachable education, the Traverse Bay Farms Cherry Pairing App reframes cherries as a year-round kitchen staple rather than a seasonal or specialty ingredient. Whether planning meals, experimenting in the kitchen, or mixing drinks, users can reference the app repeatedly as their skills and confidence grow.

“The goal was to make food pairing intuitive and accessible,” said Andy LaPointe, co-founder of Traverse Bay Farms, the award-winning Northern Michigan company behind the app’s educational framework. “Cherries are one of the most versatile ingredients available, yet they’re often underused. This app helps people see how cherries naturally fit into everyday food and drink choices.”

Designed to adapt to different skill levels and personal tastes, the Traverse Bay Farms Cherry Pairing App supports creativity without intimidation. Its flexible structure allows users to explore flavor ideas quickly, understand core pairing principles, and apply them in ways that feel natural to their own cooking style.

The Cherry Pairing App’s ultimate mission is to make food pairing intuitive, repeatable, and confidence-building—while reinforcing cherries as one of the most versatile ingredients in the modern pantry.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.