Traverse Bay Farms Announces Increased Outreach for 16th Annual Traverse City Restaurant Week 2026

Traverse Bay Farms, a nationally recognized leader in natural wellness products, including cherry capsules, and winner of 48+ national food awards, proudly announces it is increasing its outreach program to partner with local restaurants throughout Northern Michigan to celebrate upcoming Traverse City Restaurant Week 2026.

Since 2001, Traverse Bay Farms has been dedicated to showcasing the flavors of Northern Michigan through its acclaimed tart cherry juice concentrates, Michigan dried cherries, and gourmet products including Michigan cherry salsa and more. This year, the company is strengthening its commitment to the region by increasing outreach to collaborate with area restaurants to feature Traverse Bay Farms products directly on their menus and for retail purchase in participating locations.

“Supporting Traverse City Restaurant Week goes far beyond celebrating local cuisine — it’s about investing in our community, empowering small businesses, and giving diners a chance to experience Northern Michigan flavors,” said Andy LaPointe, Director of Marketing at Traverse Bay Farms. “Over the years, we’ve had and are we’re honored to team up with local chefs and restaurant owners to deliver our award-winning cherry-based wellness products and gourmet offerings to visitors and residents alike.”

As part of this collaboration, Traverse Bay Farms products such as Montmorency tart cherry juice concentrate, cherry salsa, cherry barbecue sauce and red raspberry jalapeno jam will be talking with local chefs about integrating these award-winning flavors into featured dishes, drink specials, and individual product available for purchase in select restaurants throughout Restaurant Week and Northern Michigan. These partnerships will give diners the opportunity to taste, learn about, and even take home some of Northern Michigan’s #1 Award-Winning Super Fruit brand.

In addition to supporting Restaurant Week, Traverse Bay Farms is strengthening its commitment to the local community by providing tastings and product samplings at signature Northern Michigan events, including the National Cherry Festival, Harbor Days in Elk Rapids, Bellaire Rubber Ducky Days, and more throughout the year season. These engaging experiences give visitors and locals alike the opportunity to taste, learn about, and take home award-winning Northern Michigan flavors.

Mr. LaPointe added, “Along with expanding our outreach to restaurants, we have also partnered with local hotels to offer our products directly to their guests. Hotels are the perfect setting for visitors to experience award-winning flavors of Northern Michigan during their stay. Several hotel properties, including the Pinestead Reef Resort, Park Place Hotel, Shanty Creek Resort, The Grand Hotel and others, have offered our products for their guests to enjoy.”

With distribution in 42 states and 5 countries, Traverse Bay Farms continues to expand its mission of sharing the health benefits and rich heritage of using as much Michigan-grown ingredients as possible. The company’s two retail locations in Northern Michigan will also offer special promotions throughout Traverse City Restaurant Week 2026 to further highlight this exciting community initiative.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.